SBC News Voice of the Sports Betting Industry
Affiilka, the affiliate marketing platform, has enabled its clients to increase player acquisition by 20% by “taking over all software-related issues” according to its developer, SOFTSWISS.
A new report published this week by the affiliate marketing platform, cites the client case study of BC.GAME, in which Affilka found that the migration resulted in “increased player acquisition, improved team resource management and optimised brand processes”.
Anastasiya Borovaya, Head of Affilka by SOFTSWISS, said: “Switching an affiliate marketing platform can be challenging. There can be many reasons behind the decision. Сhoosing a new platform can be complicated through a lack of knowledge about the resulting benefits.
“At Affilka, we have built the necessary software platform migration expertise to take the lead. The process may be as simple as moving affiliate IDs and contact details or rather as complex as transitioning player historical data and affiliate payment history to meet the new platform’s requirements.
“Whatever our clients decide, Affilka’s account managers will be there to walk them through the transition.”
Affilka explained that a number of its partners have opted to carry out a platform migration to combat issues relating to what it described as “a lack of detailed and customisable affiliate and player activity reporting, AML compliance issues, and high costs of in-house development”.
