Tag Archives: AC Milan

Premier League ESL clubs agree on £20 million settlement

The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …

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ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

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UEFA to begin investigation into Ibrahimovic and BetHard partnership

UEFA is due to launch an investigation into the ongoing partnership between footballer Zlatan Ibrahimovic and online betting operator BetHard. The European football governing party has announced that an Ethics and Disciplinary Inspector has been appointed to lead the investigation into the Swedish player, to assess whether his collaboration with BetHard violates codes of ethics. The AC Milan striker’s ‘alleged …

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Fonbet: Why sponsoring European football giants is a ‘step in a new direction’

Fonbet: Why sponsoring European football giants is a ‘step in a new direction’

The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan. These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet (pictured below) – have helped the company to interact with new demographics of punters while …

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SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

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Southampton FC enters cryptocurrency sports betting market

Premier League club Southampton FC has formed an agreement with cryptocurrency sportsbook Sportsbet.io to create a new VIP experience for Saints supporters. Sportsbet.io aims to redefine the fan experience via the use of technology and its cryptocurrency enterprise, delivering exclusive experiences to football supporters, as well as the sportsbook customers. The partnership will utilise Sportsbet.io’s matchday rights with the Saints …

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Fonbet nets AC Milan CIS partnership

CIS bookmaker Fonbet has become the official partner of Serie A club AC Milan for Russian and CIS markets. Fonbet will become AC Milan’s ‘Official Sports Betting Partner’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website. According to a statement released by AC Milan, …

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Betsson nets full Milan connection as Inter joins its Starcasino.sport platform 

Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC.  Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport.  Launched …

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Betsson tracks AC Milan’s journey through launch of StarCasino.sport portal

Betsson AB’s flagship Italian online casino property StarCasino will fulfil its partnership remit with Italian Serie A giant AC Milan through the launch of a new dedicated media portal – StarCasino.sport. Abiding by Italy’s strict Decree laws on gambling, StarCasino has launched its new digital media platform featuring exclusive AC Milan content to continue to engage with Rossoneri fans. Dedicated …

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AC Milan strikes ‘long-term’ Yabo Sports partnership

Casino and sportsbook operator Yabo Sports has been named as an official regional partner for AC Milan across Asia. As a result of partnership, Yabo Sports has added to AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans. David Lee, Chief Marketing Officer …

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