Boomerang has become the official regional betting partner of AC Milan in Europe. Through the partnership, the pair have underscored their dedication to building solid brand credibility and creating an innovative, long-term vision. Ivan Kraynov, Co-Founder of Boomerang, said: “We are incredibly excited to become the official regional betting partner of AC Milan. This collaboration with the Rossoneri marks a …
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Sekabet second betting sponsor of AC Milan covering Turkey
Becoming the Serie A’s club’s second betting sponsorship this week, the betting brand aims to continue its growth in the Turkish market after its launch in 2015. Andreas Zimmerman, CEO of Sekabet, commented: “Football is more than just a sport, it is a way of life for millions of fans. At Sekabet, we have always strived to transcend the ordinary …
Read More »Leyu Sports keeps up sponsorship momentum as AC Milan Asia partner
Leyu Sports has formed a partnership with AC Milan to become the team’s official betting partner in Asia. The sports entertainment brand – founded in 2008 and based in Asia – has highlighted its intent to put fan engagement ‘at the heart’ of the collaboration. In detail, the operator will be working with the Serie A side – who currently …
Read More »Betsson continues LatAm growth strategy with AC Milan
Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …
Read More »Three European football clubs cut ties with Fonbet
Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …
Read More »HappyBet boosts European profile with AC Milan link
Italian sports betting operator HappyBet has partnered with AC Milan, becoming the official betting partner of the Serie A club in Germany and Austria. The betting subsidiary of the Snaitech group, one of the leading incumbents in the Italian betting and gaming sector, HappyBet has detailed its commitment to place innovation ‘at the heart of the collaboration’. Under the terms …
Read More »Serie A secures UK coverage with BT Sport deal
Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …
Read More »AC Milan strengthens foothold in Africa with Premier Bet
Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …
Read More »Premier League ESL clubs agree on £20 million settlement
The six Premier League clubs which participated in the breakaway European Super League (ESL) project earlier this year have agreed to a £20 million settlement. According to Sky Sports, the settlement between the clubs and the Premier League will ‘draw the line under’ the controversial proposed tournament, and amounts to roughly £3.5 million per team. Although the proposed tournament quickly …
Read More »ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin
UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …
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