Tag Archives: AC Milan

Betsson nets full Milan connection as Inter joins its Starcasino.sport platform 

Following on from its partnership with city rival AC Milan, Betsson AB has confirmed that its flagship Italian igaming property StarCasino will serve as ‘principal Infotainment partner’ of Inter Milan FC.  Abiding by Italy’s ‘Decree Laws’ prohibiting all forms of gambling advertising, Betsson AB will develop exclusive digital content for Inter fans published on its new media platform Starcasino.sport.  Launched …

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Betsson tracks AC Milan’s journey through launch of StarCasino.sport portal

Betsson AB’s flagship Italian online casino property StarCasino will fulfil its partnership remit with Italian Serie A giant AC Milan through the launch of a new dedicated media portal – StarCasino.sport. Abiding by Italy’s strict Decree laws on gambling, StarCasino has launched its new digital media platform featuring exclusive AC Milan content to continue to engage with Rossoneri fans. Dedicated …

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AC Milan strikes ‘long-term’ Yabo Sports partnership

Casino and sportsbook operator Yabo Sports has been named as an official regional partner for AC Milan across Asia. As a result of partnership, Yabo Sports has added to AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans. David Lee, Chief Marketing Officer …

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Jaap Kalma to bring blue chip experience to SBC commercial team

Kalma

SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as Group Chief Commercial Officer. Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on …

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AC Milan legend Franco Baresi to open Betting on Football 2019

Baresi

Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the sixth edition of the event, held at Chelsea FC’s Stamford Bridge from 19-22 March, will be opened by Baresi – a footballer that performed for AC Milan with such distinction that …

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Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America

Kalma

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …

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SBC’s On The Ball – The leaks that rocked football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …

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SBC’s On The Ball – Wembley, Eleven Sports and AC Milan

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition takes a closer look at why the sale of Wembley stadium fell apart, as well as a tough financial year for one of Italy’s biggest clubs. Khan withdraws Wembley interest  The £600m sale of Wembley stadium …

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SBC Sponsorship Forum

The SBC Sponsorship Forum is part of the wider Betting on Sports Week. The specialist forum is an invite-only, industry-first forum for Sports Clubs and Bookmakers / Gaming Brands to discuss and explore opportunities around sports sponsorships. The event is organised by SBC Events, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma. As part of the …

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Winning Post – The implications of Italian regulations

Replatz - Copyright: niroworld / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: commercial gambling – ad ban demonstrates failure to communicate Further to last week’s reports, Italy’s council of Ministers approved the so called ‘Dignity Decree’on Monday which introduced a blanket ban on …

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