CIS bookmaker Fonbet has become the official partner of Serie A club AC Milan for Russian and CIS markets.
Fonbet will become AC Milan’s ‘Official Sports Betting Partner’ and, as a result, its brand will be visible in Russia and the CIS during the Rossoneri’s Serie A home games as well as on the club website.
According to a statement released by AC Milan, the deal is ‘built on innovation, passion and responsible entertainment’ and ‘aims to popularise the game of football in the region’.
“We are delighted to welcome Fonbet to our family of regional partners at AC Milan,” said Casper Stylsvig, Chief Revenue Officer at AC Milan.
“Football is driven by emotions and passion and this strategic partnership allows us to share our global growth path with one of the most innovative and solid brands in Russia and the CIS region.”
The duo are currently cooperating on unique promotions for the operator’s customer base, and will produce exclusive content for Milan’s Russia and CIS-based supporters.
Alina Yakirevich, Fonbet Chief Marketing Officer, said: “We are delighted to announce the beginning of such a significant partnership for Fonbet.
“Our spirit and values are very close. This new agreement with AC Milan leads us to a higher international level. Fonbet is one of the most innovative brands, not just in Russia, but also in the CIS region.
“This new partnership will help us strengthen the image of a solid and leading betting company. We are planning various activities with AC Milan for our fans in the region, so stay tuned!”
AC Milan are the second European giant to join Fonbet, having recently signed an agreement with Real Madrid, which also saw the ‘Los Blancos’ take on the role of Official Betting Partner of the operator in Russia and the CIS markets.