Betsson tracks AC Milan’s journey through launch of StarCasino.sport portal

Betsson AB’s flagship Italian online casino property StarCasino will fulfil its partnership remit with Italian Serie A giant AC Milan through the launch of a new dedicated media portal – StarCasino.sport.

Abiding by Italy’s strict Decree laws on gambling, StarCasino has launched its new digital media platform featuring exclusive AC Milan content to continue to engage with Rossoneri fans.

Dedicated entirely to football content, StarCasino’s portal contains no promotion of casino or sportsbook offers. Instead, Betsson maintains that the portal has been designed to ignite the passion of Milan’s global fan base through deeper content and storytelling.

Betsson AB Chief Commercial Officer Ronni Hartvig explained: “The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose innovative and exciting storytelling of sports. The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”

StarCasino.sport has launched with an exclusive Betsson produced web-series titled The Ring’, and features an in-depth  Q&A by Italian journalist Carlo Pellegatti on AC Milan’s highly regarded Turkish international Hakan Çalhanoğlu.

Casper Stylsvig, Chief Revenue Officer at AC Milan, said: “We are delighted to announce the renewal of our partnership with StarCasinò.sport. In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan’s fans and we are ready to engage them in many new Rossonero initiatives.”

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