Tag Archives: Kaizen Gaming

Betsson selects LeanConvert to lead marketing ROI disciplines

Betsson AB has appointed LeanConvert to serve as lead digital optimisation and conversion agency across its international portfolio of +20 brands. The specialist UX and UI agency will undertake a review of Betsson’s individual brand strategies with regards to their onsite user conversion rates and optimisation capabilities. The partnership will see Betsson marketing and web development teams supported by LeanConvert …

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Kaizen Gaming appoints Claus Jansson to oversee global expansion

Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board by appointing Claus Jansson as its new Head of Affiliate Marketing and Media Buying. Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos. ‘It’s a great …

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Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

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OPAP Q3 bounce back hurt by continued lottery declines

OPAP Q3 bounce back hurt by continued lottery declines

OPAP SA has recorded a stable Q3 2020 trading period, as the Athens-listed gambling group continues to side with caution in steering all operating units ‘towards business normality’.   Publishing its Q3 2020 trading update for the three-month period ending 30 September, OPAP recorded a marginal 0.7% decrease in group revenues to €391 million, driven by the strong comeback of its …

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Scout Gaming eyes next stage of growth following strong Q3

Scout Gaming Group will aim to deliver a strong close to its 2020 trading, after the B2B daily fantasy sports software supplier reported that it had benefited from the return of a full sports calendar. Publishing its Q3 trading update for the period ending 30 September, Scout reported ‘record’ corporate revenues of SEK 15 million (€1.5m), an 85% increase on …

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How Euro 2020’s postponement is challenging the industry to adapt

Due to the COVID-19 pandemic, the UEFA Euro 2020 summer football tournament was postponed and rescheduled for next year. Although this was frustrating for many betting companies, it also provided them with an opportunity to improve their offerings. On a Stats Perform sponsored panel titled The Challenges with Euro 2020 on day two of Betting on Sports Europe – Digital …

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Ioannis Koutrakos joins Kaizen Gaming as marketing lead

Kaizen Gaming has strengthened its senior leadership after confirming that Ioannis Koutrakos will become the new Group Marketing Director. Koutrakos, who will take responsibility for marketing and communication projects that involve both Stoiximan and Betano brands across all markets, will take over from Chris Tzalavras who is now Head of Commercial for Stoiximan. Celebrating his new appointment, Koutrakos said: “I …

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SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO

SBC Magazine

We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …

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Stoiximan/Betano rebrands to Kaizen Gaming

The operating firm of Stoiximan and Betano brands has confirmed that it will rebrand to ‘Kaizen Gaming’ in a bid to reflect its company culture of ‘continual improvement’. ‘Kaizen’ stems from a Japanese business philosophy which looks at introducing small, incremental changes to a business’ operations to try improve both quality and efficiency. The rebrand comes seven years after Stoiximan …

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