Tag Archives: Kaizen Gaming

Betano to create a ‘more inclusive environment’ at FC Porto stadium

SBC News Betano to create a 'more inclusive environment' at FC Porto stadium

Kaizen Gaming‘s Betano and FC Porto are making the Dragão stadium more inclusive for fans, as the operator continues to work with the top-flight club as its betting operator partner. Last weekend, the Portuguese side introduced a new sensory room called INZONE and is addressed to neurodivergent people, individuals with difficulties in processing sensory information. Some examples of this include …

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Interested operators ‘expected to grow’ as Brazil gambling bill signed

SBC News Interested operators ‘expected to grow’ as Brazil gambling bill signed

A total 134 betting firms have now expressed interest in operating in Brazil, with the market looking set to become one of biggest in the world. Prior to the new law that was passed to regulate sports betting and online gaming, some interested gambling companies included; Kaizen Gaming (Betano), 1XBET, Meridianbet, Pixbet, Betfair, LeoVegas, Betway and Draftkings. Further operators also …

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Betano first betting partner of UEFA as EURO 2024 sponsor

SBC News Betano first betting partner of UEFA as EURO 2024 sponsor

Betano has secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany.  The Kaizen Gaming-owned operator has become the first betting company to reach a partnership with UEFA. The deal follows Betano’s success in last year’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition. George Daskalakis, …

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Kaizen Gaming elevates offering with BETER esports & sports content

SBC News Kaizen Gaming elevates offering with BETER esports & sports content

BETER has announced a new partnership with GameTech company, Kaizen Gaming. The deal, which was supported by Betbazar, will see Kaizen Gaming receive access to BETER’s esports and sports content.  Included in the partnership is Setka Cup table tennis as well as ESportsBattle tournaments, with additional disciplines set to be added soon. Gal Ehrlich, CEO at BETER, stated: “Kaizen Gaming, …

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Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

SBC News Affiliates set to take centre stage at SBC Summit Barcelona’s Affiliate, Marketing & Media Zone

This year’s SBC Summit Barcelona will once again bring together the top thought leaders from the industry’s hottest affiliates, the biggest media platforms, and the most innovative marketing suppliers and agencies, who will converge in the dedicated ‘Affiliate, Marketing & Media Zone.’ The zone aims to provide 15,000 delegates with valuable insights into the latest trends, regulatory challenges, and technological …

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Betano adds to naming rights portfolio in sponsoring Brazil’s Série B

SBC News Betano adds to naming rights portfolio in sponsoring Brazil's Série B

Betano has announced that it has been granted the naming rights of Série B of the Brazilian Championship.  As the second division is rebranded to Série B Betano 2023, the operator gains visibility on LED panels, central and inflatable pre-match carpet, as well as carpets on the pitch during games. Further brand exposure includes logos on the benches, custom replacement …

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Betano nets two-time NBA MVP Antetokounmpo as first global ambassador

SBC News Betano nets two-time NBA MVP Antetokounmpo as first global ambassador

Betano has inked with NBA star Giannis Antetokounmpo who becomes the operator’s first-ever global brand ambassador. A two-time NBA MVP and 2021 NBA Champion, Antetokounmpo joins the online sports betting and gaming operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets.  George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said: “We could …

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Betano bolsters 2023 visibility with FIFA Club World Cup deal

SBC News Betano bolsters 2023 visibility with FIFA Club World Cup deal

Kaizen Gaming’s Betano sportsbook brand has signed a regional partnership with FIFA, becoming the official sponsor of the Club World Cup. The deal makes Betano the partner of the tournament, which kicked off last week in Morocco, in Europe and South America, and builds on the operator’s partnership with the global football governing body late last year. In a major …

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Greco rolls out gameplay risk engine to Kaizen Gaming

SBC News Greco rolls out gameplay risk engine to Kaizen Gaming

Gameplay risk management platform provider Greco has agreed to supply its risk engine to Kaizen Gaming in a partnership that it believes will further enhance the operator’s player management strategy. The engine, which will be rolled out across Kaizen’s Betano and Stoiximan brands, draws upon theoretical value modelling and behavioural analysis to help operators understand player risk and value. Ozric …

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