In the competitive world of sports betting and igaming businesses with significant growth ambitions need to develop highly-effective hiring and staff retention strategies. To find out how one of the market leaders tackles that challenge, SBC News spoke to Stella Voulgaraki, Chief People Officer of Betano’s parent company Kaizen Gaming. ———————————————————————— How have you found working for a company in …
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How Kaizen Gaming became football’s favourite bookmaker
Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 5. In a feature originally published in Issue 31, Kaizen Gaming CCO Julio Iglesias Hernando explains why technology, branding and football are key elements in the ambitious international expansion plans of Betano’s parent company. ———————————— Kaizen Gaming is clearly very serious about living up to the …
Read More »Betano granted Colombian betting operating licence
Betano has been authorised by the Colombian gaming authority Coljuegos to begin online betting operations in the nation. The Kaizen Gaming-owned brand joins 16 other online operators now authorised to operate in Colombia. Coljuegos President, Marco Emilio Hincapié, commented: “We continue to strengthen the industry of games operated by the internet. “We hope that, with the entry of this new …
Read More »Utilising virtuals to bridge the gap between traditional sports betting & esports
Capturing the attention of a different player demographic outside the more traditional sports betting community was stipulated as a prime ambition by Inspired Entertainment and GRID after blending a rapidly evolving recreational activity with virtual sports. The challenge, highlighted by the aforementioned co-developers, centres around how to make the art of competitive video gaming accessible and exciting for less involved …
Read More »Kaizen’s Betano scores hat-trick with new UEFA deals
Kaizen Gaming Deputy CEO, Aris Dimarakis, has welcomed Betano’s latest venture with UEFA football as a “testament” to the brand’s strive for success. Already managing to become the first betting partner of UEFA EURO 2024, Betano will now also sponsor the UEFA Europa League and the UEFA Conference League for three years, starting from 2024/25 up until the 2026/27 season. …
Read More »Betano first to launch Re-Play eSports with Inspired
Inspired has announced that it has partnered with Betano to launch Re-Play eSports. The new betting solution is said to blend Virtual Sports offerings with fixed odds esports to offer 24/7 esports events. Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, commented: “Esports is a rapidly evolving recreational activity with a global audience now exceeding 500m. Kaizen Gaming, …
Read More »SBC Leaders Magazine: How Kaizen Gaming became football’s favourite bookmaker
The world’s most popular sport is proving a highly-effective promotional opportunity for Kaizen Gaming as it looks to grow in multiple markets around the world. In Issue 31 of SBC Leaders magazine, the Betano owner’s CCO Julio Iglesias Hernando explains how the brand became football’s favourite bookmaker. In a revealing interview, he details the importance of football, technology and branding …
Read More »Betano named title sponsor of Argentina’s top-flight
Betano has come to an agreement with the Argentine Football Association (AFA) to become title sponsor of Argentina’s Liga Profesional de Fútbol (LPF). The LPF will now be renamed Torneo Betano, as the pair seek to offer Argentine football fans a ‘distinctive experience’, emphasising the connection between passion and enjoyment, while prioritising the enhancement of the overall fan experience. In …
Read More »Betano debuts in UK as BVGroup backs Kaizen Gaming’s busy summer
Betano, the flagship brand of Kaizen Gaming, has made its UK debut powered by BVGroup. As announced in April, Kaizen Gaming appointed BVGroup to serve as the principal tech and core services partner for Betano’s forthcoming UK brand, which today launched under the Betano.co.uk domain. BVGroup was elected as primary partner, due to its proven qualities operating BetVictor in the …
Read More »Betano named Aston Villa shirt sponsor in two-year deal
Betano has officially become Aston Villa’s new principal and front-of-shirt partner. The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season. George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long …
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