Genius Sports has been designated as the exclusive international streaming and data partner for betting to Japan’s B.League – the governing body for professional basketball in the country. Genius has been granted the exclusive rights to capture, manage and distribute the B.League’s official data and video content to its global network of regulated sportsbook partners as part of the deal, …
Read More »
The SBC Webinars series continues on Thursday 8 April when Solitics presents How to Increase Conversion: Everyday Tactics That Actually Work, an in-depth look at the role of personalisation in driving player conversion. While betting and gaming operators focus significant effort and budget on increasing traffic to their sites via multiple channels, there is still much to do with regards …
Read More »
Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …
Read More »
The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators. This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …
Read More »
Denmark’s national lottery Danske Spil has become the latest operator to integrate gambling software developer Playtech’s virtual sports betting products. Danske Spil has selected eight of Playtech’s virtual sports titles, covering football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting. Odds for the virtual betting markets are based on the simulations themselves, enabling Danske Spil’s customers to study …
Read More »
In what has been an ‘unbelievable year’ for betting operators and media and marketing companies alike, the vast majority of firms believed that they had benefited from the after effects of COVID-19, as was the consensus from the guest speakers at the SBC Digital Summit CIS event. Mark McGuinness, Director of Marketing and Customer Success at Dam Mad Media and …
Read More »
The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday. Four more matches at the same price of £14.95 have been agreed with broadcast partners Sky Sports and BT Sport for the weekend of 6 November, ahead of the international break. The London derby between West Ham and …
Read More »
Sportradar has launched its new product ‘Insights’ aimed at sports media companies that will transform the landscape of the fan experience, according to a statement released by the leading sports betting and entertainment provider. Insights utilises data intelligence to consumers at scale and is designed to ‘bolster real-time fan engagement‘ for all sports media stakeholders by increasing sales opportunities and helping …
Read More »
Global sports data centre STATSCORE has joined with sportsbook software Altenar in a deal to create ‘high-quality’ widgets for betting companies. The two companies have been ‘dynamically’ developing together and have finally combined forces to create the Livematch Pro widgets. “We are very excited about having the possibility to cooperate with STATSCORE,” said Domenico Mazzola (pictured), Altenar’s Commercial Director, about the …
Read More »
‘Unexpected’ is arguably one of the buzzwords that comes to mind when discussing the 2019/20 Premier League season, with bookmakers and fans surprised at league outcomes, the length of the season and the performance of some of the league’s biggest teams. Delivering a keynote speech on day two of the Betting on Sports Europe – Digital, James Tippett, Commercial Executive …
Read More »
SBC News Voice of the Sports Betting Industry