Products

Bet builders have become a mainstay of British betting and are now being exported overseas, but the product is also undergoing a revamp with the addition of ‘Super Sub’-style features. Today, bet365 became the latest company to announce a version of the Super Sub, which has been doing the rounds at Flutter Entertainment brands over recent months, as well as …

Consumer trends are changing and companies now have just seconds to grab a customer’s attention before they move on. As a result, products have to change to meet the “deficit in attention” that players have, according to Betbazar’s CEO, Alex Iaroshenko. Speaking to Jessie Sale, Senior Journalist for SBC News, he explained that it is important to produce games with …

Genius Sports has announced a brand new partnership with American football team LA Rams, which will incorporate a list of high-end visuals to enhance the fan experience. Each home game that the Rams play at their home SoFi Stadium will feature augmented, data-driven and real-time highlights, displayed on the SoFi Stadium’s Infinity Screen. These highlights will incorporate the NFL’s proprietary …

FeedConstruct has partnered with the Korean Handball League to deliver exclusive worldwide streaming and data distribution to global operators. The partnership will give FeedConstruct access to more than 160 matches for the upcoming season of Korea’s top handball competition, which was established in 2011 and is about to enter its 14th edition.  In the women’s tournament, back-to-back champions SK Sugar …

Sports data and streaming firm FeedConstruct has partnered with the Malta Premier League (MPL) for the start of the new 2024/25 season. Beginning with this year, the MPL will introduce a new format of 12 clubs competing in an Opening and Closing Round, producing additional playoffs depending on the clubs’ positions. The MPL represents the highest level of professional football …

Sports data and technology firm Genius Sports Limited has been revealed as the exclusive supplier of semi-automated officiating technology (SAOT) to the Premier League. Through the agreement, Genius Sports will look to improve the decision-making process in the league with a focus on enhancing the experience for fans, players and officials.  Mark Locke, CEO of Genius Sports, commented: “I am …

Remaining on the edge of technological developments could arguably be the difference between success and failure, especially in an industry that prides itself on being on the cusp of such evolution. For GR8 Tech, this is simply the mantra for ultimate triumph. With that in mind, the company’s Chief Product Officer, Denys Parkhomenko, spoke to SBC News regarding product development …

OpenBet’s sports data and streaming arm, IMG ARENA, has signed an exclusive data supplier and betting live streaming deal with Cricket South Africa (CSA). IMG ARENA will leverage its partnership with CricViz to collect live and in-venue detailed data for CSA’s domestic and international matches across a wide array of competitions, such as the Men’s and Women’s Test, T20I, Men’s …

Sportradar has entered a new deal with Tennis Data Innovations (TDI) and the ATP Tour for the launch of a new initiative to safeguard tennis players.  The new service is called Safe Sport and will be utilised to address online abuse targeting professional athletes through the use of artificial intelligence moderation, education and investigation.  Rolling out this month, the service …

Esports odds feed provider Oddin.gg has teamed up with igaming platform Dafabet to strengthen the world of competitive video game betting.  The new deal will see Dafabet integrating Oddin.gg’s full suite of esports products on offer, and thus be able to provide a more comprehensive esports betting experience for its users.  Some of the additional content includes efootball, basketball and …