Products

DGOJ and RFET raise match-fixing standards in Spanish tennis

SBC News DGOJ and RFET raise match-fixing standards in Spanish tennis

The Royal Spanish Tennis Federation (RFET) has joined the General Directorate of Gambling Regulation (DGOJ) as the latest partner of the Global Betting Market Research Service.  According to the Spanish tennis governing body, the added information sharing capabilities that the service offers will allow it to better safeguard the sport from suspicious activity. The partnership allows RFET and DGOJ to …

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Kambi signs Inspired as exclusive virtual sports provider 

SBC News Kambi signs Inspired as exclusive virtual sports provider 

B2B gaming company Inspired Entertainment has signed a new agreement with sports betting firm Kambi Group plc to integrate the Inspired Virtual Sports product suite into the latter’s sportsbook platform. The agreement to sign Inspired as an exclusive virtual sports partner was reached after a ‘rigorous competitive procurement process’ undertaken by Kambi. For Inspired, company CEO and President Brooks Pierce …

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Bettormetrics lands Series A funding to build on ‘transformative’ sports betting analytics

SBC News Bettormetrics lands Series A funding to build on ‘transformative’ sports betting analytics

Bettormetrics has successfully attracted Series A funding from investors Bettor Capital and Velo Partners.  Launching in 2022, the UK sports betting analytics provider has managed to expand its customer portfolio across the US and Europe with bookmakers who are utilising the company’s cloud-based analytics technology.  With the new funding, Bettormetrics will seek to further grow its client base by building …

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Twenty3 announces Sky Bet as latest Toolbox customer

SBC News Twenty3 announces Sky Bet as latest Toolbox customer

Sports data intelligence firm Twenty3 has signed a new partnership with Sky Bet to become the UK betting giant’s latest Toolbox customer.  The new collaboration places Twenty3 next to Flutter Entertainment’s subsidiary Sporting Life in their efforts to provide Sky Bet with the opportunity to educate and inform sports fans through data-rich content.  This would in turn drive player acquisition …

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SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

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AFE joins DGOF to safeguard betting integrity in Spain

SBC News AFE joins DGOF to safeguard betting integrity in Spain

Spain’s General Directorate of Gambling Regulation (DGOJ) has added the Association of Spanish Footballers (AFE) to the Global Research Service for the monitoring of betting integrity.  By signing the agreement, AFE can now utilise in-depth data flows to submit information about instances of suspicious bets placed on various sporting events.  The DGOJ further clarified that the service is compliant under …

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Spelinspektionen and IBIA broker sports betting integrity pact 

SBC News Spelinspektionen and IBIA broker sports betting integrity pact 

The Swedish Gambling Authority (SGA), Spelinspektionen, has entered a Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA) to facilitate better sports betting integrity across the sector.  Both parties will now exchange information on identified suspicious betting activity, with IBIA representing the majority of the betting market licensed under the SGA. Khalid Ali, IBIA CEO, said: “IBIA is …

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Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

SBC News Sportradar’s new FanID to help sports marketers stranded by third-party cookie restrictions

Sportradar has announced the release of FanID – a solution that can be used to navigate the global third-party cookie restrictions rolling out in 2024. FanID is an end-to-end, first-party marketing solution that leverages Sportradar’s in-house marketing activation technology to help rights holders and brands in the sports industry retain their comprehensive fan engagement abilities.  The tool comes as a …

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Novibet platform receives content push from BETER

SBC News Novibet platform receives content push from BETER

Betting and live casino data provider BETER has signed online betting firm Novibet as a partner to expand its global client portfolio. Mediated by B2B igaming marketplace Betbazar, the deal will see Novibet gain access to BETER’s offering of sports and esports content, which includes the proprietary Setka Cup table tennis platform together with the ESportsBattle tournaments that encompass eFootball, …

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