The successful transformation of a major gambling business requires both an injection of the latest technology and a reimagining of the corporate culture, evoke CEO Per Widerström tells the new edition of SBC Leaders magazine. Issue 32 of the magazine includes an in-depth feature about the future of the custodian of the William Hill and 888 brands, in which Widerström …
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The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the launch issue of SBC’s new Affiliate Leaders magazine. The feature sees Ivana Flynn, SEO Director for Medier Agency, break down the impact of Google’s efforts to clampdown on AI content abuse and parasite SEO, as well …
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How can you tell whether the latest trend is a long-term opportunity or merely a fad? That’s the question many US-facing affiliates are asking about sweepstakes casinos. Affiliate Leaders looks at whether it is yet possible to answer it. ————————————————————– It’s been 60 years since anyone last got this excited about sweeps. Back then it was a notoriously dodgy Cockney …
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It’s been another attention-grabbing week in the weird and wonderful world of Google, as it announced a major change to its plans and also revealed further revenue growth. Affiliate Leaders looks at what it all means. ——————————————————————— There are few companies that are as central to the gambling affiliate ecosystem as Google. There are also very few companies that are …
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As news of further operator withdrawals from the US emerges, the market for affiliates continues to change. Affiliate Leaders looks at what that means for both major players and smaller competitors. ——————————————————————————- When The Stone Roses released their classic double A-side single back in 1989, they expected the Byrds-infused jangle pop of ‘What the World Is Waiting For’ to …
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The world’s most popular sport is proving a highly-effective promotional opportunity for Kaizen Gaming as it looks to grow in multiple markets around the world. In Issue 31 of SBC Leaders magazine, the Betano owner’s CCO Julio Iglesias Hernando explains how the brand became football’s favourite bookmaker. In a revealing interview, he details the importance of football, technology and branding …
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When you’re used to being the market leader, attempting to take on well-established rivals in a new territory can seem like a daunting task. Yet that has not deterred TotoGaming from tackling the challenge of entering the highly competitive Romanian market. The operator, one of the best-known brands in Armenia, secured a licence for Romania last year and is now …
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How to lead a company from an unpromising situation to market leadership is a secret most betting and gaming industry executives would love to learn. In Issue 30 of SBC Leaders magazine, FanDuel President Christian Genetski gives readers the inside track on how he and his colleagues managed to do just that. In a revealing interview to mark Genetski’s imminent …
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Billy Gowing, Co-Founder and Managing Director of social betting exchange Fairplay Exchange, outlines how a gap can be bridged between wagers on casual games of golf and betting on live golf events with operators. ————————————————— There can be little doubt golf is a sport experiencing considerable growth. Last August, the Royal & Ancient Golf Club of St. Andrew’s (R&A) announced …
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The SBC Media Challenges in Compliance Survey, commissioned by leading identity verification platform provider IDnow, is published today, providing valuable insights on the international betting and gaming industry’s biggest issues around compliance, fraud and onboarding processes. ——————————————————— The challenges faced by betting and gaming operators’ compliance teams are many and varied. As the industry continues its move towards regulation in …
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