Martyn Elliott

Next-Gen Experiences: The natural evolution for operators

SBC News Next-Gen Experiences: The natural evolution for operators

Brendan O’Kane, CEO of OtherLevels, discusses how next-gen experiences, powered by advanced technologies such as Generative AI (GenAI), are transforming how operators connect with their audiences without the need for full-scale system rebuilds. The ability to deliver exceptional customer experiences has become essential; turning raw data into immersive, media-rich interactions is vital. This evolution isn’t just about offering tailored content. …

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SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM

SBC Leaders Magazine Issue 34 cover

Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine. The cover feature of issue 34, published today, sees Hagman discussing life at LeoVegas following its acquisition by MGM Resorts two-and-a-half years ago.  Since the takeover, the Swedish operator has doubled the size of its workforce and …

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Sky Betting & Gaming: Doing the right thing

Steve Birch of Sky Bet in SBC Leaders Magazine

Completing our countdown, the number 1 position in the SBC Leaders magazine most-read stories of 2024 chart was an interview with Steve Birch, Chief Commercial Officer of Sky Betting & Gaming from Issue 29.  ———————————————- “We want to do the right thing for customers. We want to do the right thing for staff. We want to make things better – …

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How Kaizen Gaming’s people management drives its global growth plans

Stella-Voulgaraki of Kaizen Gaming

In the competitive world of sports betting and igaming businesses with significant growth ambitions need to develop highly-effective hiring and staff retention strategies. To find out how one of the market leaders tackles that challenge, SBC News spoke to Stella Voulgaraki, Chief People Officer of Betano’s parent company Kaizen Gaming. ———————————————————————— How have you found working for a company in …

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Control. Alt. Delete. The inside story of Evoke’s transformation

evoke in SBC Leaders Magazine

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 2. In Issue 32, evoke Chief Executive Officer Per Widerström and Chief Strategy Officer Vaughan Lewis told Steve Hoare about one of the most challenging and transformational deals the industry has ever witnessed. —————————————— Evoke CEO Per Widerström is relentlessly on-message. I don’t count the number …

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PIN-UP: Crafting the perfect profile

Pin-Up Global in SBC Leaders magazine

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 3, with Issue 32’s cover feature. As PIN-UP Global moves into B2B, buying startups and advancing into cyber-security among a host of other developments, CEO Marina Ilina gives us an update.  PIN-UP Global’s profile in the industry has grown significantly over the past year. What have …

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FanDuel: The six characteristics of the Hall of Famer

FanDuel

Our countdown of the most-read stories from SBC Leaders magazine in 2024 reaches number 4. In Issue 30, FanDuel President Christian Genetski reflected on his career and the company’s remarkable growth story. —————————————– The Sports Betting Hall of Fame is designed to honour individuals that have made a significant and lasting contribution to the industry, something which Class of 2024 …

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Brazil: Dig the new breed

Betmais in SBC Leaders magazine

Our countdown of the most-read stories from SBC Leaders magazine in 2024 begins with Elisa Marcante’s evaluation of the competition between international and local operators in Brazil, which originally appeared in Issue 33. ———————————- As Flutter and MGM Resorts flex their muscles in Brazil, Lívia Troise, CEO of Betmais, Fellipe Eduardo Fraga, Business Director of EstrelaBet, and Andreas Bardun, founder …

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How to win the battle for player engagement and retention

SBC News How to win the battle for player engagement and retention

Competition for screen time is greater than ever before and operators that fail to adapt to evolving player expectations risk losing their audiences. However, there are some cost-effective steps that brands can take to engage and retain their customers, according to Martin Collins, Chief Business Development Officer for Soft2Bet.  On Monday 9th December at 2pm, Collins will host a special …

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