Martyn Elliott

SBC Awards 2019 sees record 34 companies enjoy success

LeoVegas at SBC Awards 2019

The SBC Awards 2019 ceremony in London last night saw bet365 and LeoVegas again collect the big prizes, as a record 34 different companies and five industry leaders were recognised for their excellence in the sports betting and igaming sector. Hosted by Kirsty Gallacher and Ruud Gullit, the event at Battersea Evolution brought together 700 industry professionals to celebrate the …

Read More »

SBC selects GamblingCompliance as Official Compliance Partner

SBC selects GamblingCompliance as Official Compliance Partner

GamblingCompliance, the leading provider of independent legal, regulatory and business intelligence to the global gambling sector, has been selected as the Official Compliance Partner for SBC’s 2020 programme of market-leading sports betting and igaming industry events. The two businesses have an established working relationship, but the new enhanced media partnership will see GamblingCompliance take on a more high-profile role at …

Read More »

Industry leaders announced for Betting on Sports America 2020 speaker roster

Betting on Sports America 2020

Joe Asher (CEO, William Hill US), Kenny Gersh (EVP, Gaming and New Business Ventures, MLB) and legendary Las Vegas oddsmaker Roxy Roxborough are among a host of big names already confirmed for the speaker roster at Betting on Sports America 2020. The second edition of the largest dedicated sports betting trade show in the U.S. takes place at Meadowlands Exposition …

Read More »

Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

Read More »

SBC Webinars Exclusive: Betting and Gaming Council – Committed to Change

Betting and Gaming Council - Committed to Change

The SBC Webinars series continues on Thursday 5 December with Betting and Gaming Council – Committed to Change, an exclusive in-depth look at the newly-launched trade body’s role in the industry. The BGC, which has replaced the Remote Gambling Association, the Association of British Bookmakers and the National Casino Forum, aims to provide a unified voice for the sector at …

Read More »

Major industry players ‘honoured’ to be shortlisted for coveted SBC Awards

SBC Awards 2019

The SBC Awards 2019 ceremony is fast approaching and the shortlisted companies are eagerly awaiting one of the most prestigious events in the sports betting and igaming industry calendar.  The awards were originally founded to recognise the achievements of the companies driving innovation and growth in the gaming sector, and since their inception in 2014 have grown significantly both in …

Read More »

SBC to strengthen operator relationships with Kelly Kehn appointment

SBC to strengthen operator relationships with Kelly Kehn appointment

SBC has moved to further strengthen its close associations with the world’s leading sports betting and igaming operators with the appointment of Kelly Kehn to the key role of Global Relationships Director. Kehn is highly-regarded in the gaming industry, holding a number of senior positions over the last eight years, most recently as the Co-Founder of All-In Diversity Project, the …

Read More »

Operator attendance soars 37% at Betting on Sports

Betting on Sports 2019 Operator CEO panel

The status of the Betting on Sports and CasinoBeats Summit events as the leading forums for international operators was further strengthened by a 37% increase in operator delegates at the 2019 edition. The September events, which were both held at Olympia London, saw representatives of 190 operators based in 36 different countries and serving every major market in the world …

Read More »

SBC granted associate membership of The European Lotteries

SBC european lotteries

SBC has been accepted as an associate member of The European Lotteries (EL), as it continues to strengthen its working relationship with the state lotteries sector. The membership of the leading European umbrella organisation of national lotteries has been approved by EL’s Executive Committee and is expected to be fully ratified at the General Assembly in June 2020.  SBC has …

Read More »

Jack Rose, Receptional: Tackling the Google test for sportsbook operators

Google Ads

Promoting a sportsbook via Google is an increasingly complex and competitive exercise, but the rewards for operators that get it right can be huge.  SBC caught up with Jack Rose, Head of Sports & Gaming at digital marketing agency Receptional, to talk keywords, smart bidding and video advertising. Speaking ahead of the SBC Award-nominated agency’s What’s New in Search Marketing …

Read More »