SBC News Voice of the Sports Betting Industry
Stats Perform has become the official data partner of the Swiss Football League (SFL) for the next three seasons.
This collaboration will cover both the Credit Suisse Super League and the Challenge League (second division), enhancing fan experiences and providing a ‘strong platform to grow sponsors’.
The league praised the sports data and analytics company for its ‘comprehensive, deep, real-time, accurate statistics and insights’, stating that it wants its fan experiences to not be powered with simply ‘basic stats’.
Steve Xeller, Chief Revenue Officer of Stats Perform, stated: “We are thrilled to be partnering with the Swiss Football League as its official data provider. We are fortunate to own and operate the powerful Opta football data API that powers rich fan experiences for almost all the world’s top football leagues.
“I’m especially pleased the SFL has chosen to add PressBox Graphics, Stats Perform’s simple yet powerful visual content solution.
“It is smart Opta-powered tech to enhance social, news media and broadcasts with brilliant graphics before, during and after games, making it easier to attract and retain fan attention, as well as grow sponsorships.”
The news follows Stats Perform recent partnerships with Liga FUTVE (Venezuela) and the USL Championship in the US.
“With our experience and diverse product portfolio, including PressBox Graphics visual content, Stats Perform is the perfect partner for leagues of any size,” added Xeller. “We are committed to helping the SFL elevate the quality of its competitions and capture the attention of fans worldwide.”
The firm also has entered into further football-focused collaborations with the Premier League, Spanish La Liga, French Ligue 1, Italian Serie A and the Bundesliga, to name a few.
“We are excited to embark on this journey with Stats Perform as our official data provider,” added Frank Schaffner, Chief Digital Officer of the Swiss Football League. “Stats Perform’s unrivalled Opta data collection, distribution, and focus on innovation align perfectly with our vision.
“Their advanced AI technology and innovative solutions, including PressBox Graphics powered by deep real-time stats, will revolutionise the way we present our games and engage our fans.
“This partnership signifies our commitment to delivering high-quality experiences and memorable storytelling that enriches the on-field action for our fans, media and sponsorship partners.”
