SBC News Voice of the Sports Betting Industry
Gambling operators will soon be able to access a range of “in-game, time-driven betting options” from OddsMatrix after the B2B sports betting data provider announced the launch of Fast Markets.
The launch comes just ahead of the 2023/24 football season, with the product soon to be rolled out across other sports including basketball, tennis and “a range of major US sports”.
OddsMatrix’s partners will be able to offer a range of bet types across different fixed time ranges, including “a goal to be scored within a specific time range by any, or a particular team, along with the winner of the time range”.
Tor Skeie, CEO, OddsMatrix, said: “Fast, or micro markets are a subset of in-play betting that allows players to bet on individual moments in a game. This latest way to bet has grown sharply in popularity and, as always, we are ahead of the curve, offering our customers the latest betting products before this summer’s big kick-off across many football leagues.”
OddsMatrix is confident that the roll out of Fast Markets will help generate new revenue streams for its partners ahead of, and during, the 2023/24 football season.
Skeie continued: “Fast Markets offers the real-time continuous betting opportunities of igaming but with the skill of sports betting and we plan to build more betting options across many more sports in the coming months, particularly for US sports where tier-1 brands have already experienced significant increases in betting volumes as a result of micro betting.”
