Tag Archives: oddsmatrix

OddsMatrix has revealed record numbers for football betting, majorly contributing to its overall growth turnover of 28% season-on-season.  With volume aided by a recent partnership with Kero Sports and in-house prop pricing models, OddsMatrix, the turnkey sportsbook of EveryMatrix, saw its football wagers grow by 34% from 241.5 million in 2023/24 to 324.1 million in 2024/25. Player prop betting booms …

EveryMatrix has now made its full horse racing solution available to operators through its sportsbook platform OddsMatrix. After the initial soft launch, operators now have access to the solution’s full suite of racing features and functionality, combined with access to the EveryMatrix technology stack.  The company is likely hoping that the timing of the launch, just in time for the …

Horse racing is a betting powerhouse in the UK, but in recent years its struggles have become widely known and a question has subsequently been raised – can the sport innovate enough to cope with these testing times? Though football surpassed racing as the UK’s most popular betting sport some time ago now, many gaming industry stakeholders believe that racing …

LeoVegas Group’s transition to a proprietary sportsbook platform will integrate the odds feed support of OddsMatrix.  The EveryMatrix-owned business will ensure that LeoVegas gets access to global coverage across multiple territories, sports, markets and events – all while combining optimised pricing with increased uptime and enhanced user experience. The partnership follows an extensive investment by EveryMatrix in the redevelopment and …

Tor Skeie, CEO at OddsMatrix, shares insights with SBC News revealing how to adopt a winning strategy for the regulated Brazil market when it opens on January 1. In the third part of an ongoing series, Skeie addresses the types of features that resonate with Brazilian players most in their betting and gaming experiences. Part 3: Features As Brazil moves ever close …

Tor Skeie, CEO at OddsMatrix, shares insights with SBC News revealing how to adopt a winning strategy for the regulated Brazil market when it opens on January 1. In the second part of an ongoing series, Skeie addresses Brazilian audience’s desire for entertainment in their betting and gaming experiences. Part 2: Localisation  After multiple years of national debate and political negotiation, the …

Tor Skeie, CEO at OddsMatrix, shares insights with SBC News revealing how to adopt a winning strategy for the regulated Brazil market when it opens on January 1. In the first part of an ongoing series, Skeie addresses Brazilian audience’s desire for entertainment in their betting and gaming experiences.  Part 1: Entertainment The Brazilian igaming and sports betting market is …

EveryMatrix has announced a deal with BetGoodwin to power its UK business with the provider’s turnkey technology.  The partnership will see BetGoodwin access an end-to-end suite of advanced OddsMatrix digital sports betting software solutions including coverage from over 100,000 live monthly matches. This aims to empower Odds Management control tools and a suite of player-focused front-end features, such as an …

Scalability is the focus of OddsMatrix following a year of growth beyond its “wildest expectations”. Tor Skeie, CEO of OddsMatrix, detailed the need for OddsMatrix’s sportsbook solution to “handle scale” in an interview with SBC’s Multimedia Editor, James Ross, at SBC Summit Lisbon. He said: “We are very focused on being able to scale properly. Africa is a huge market …

Earlier this year, SBC exclusively revealed that EveryMatrix had acquired sportsbook solutions provider FSB Technology (FSB) in an all-cash deal for an undisclosed sum. Two months down the line, Oddsmatrix’s Head of Sales, Ivan Rozić, joined SBC’s Multimedia Editor, James Ross, to discuss what he described as the “biggest” acquisition in the company’s history. Upon completion of the deal, EveryMatrix …