SBC News Voice of the Sports Betting Industry
Odding.gg has signed an agreement with MerkurXTIP, supporting the Serbian bookmaker’s entry into the esports betting sector.
MerkurXTIP, part of the German-based Gauselmann multinational betting and gaming group, is eyeing up an esportsbook offering as part of its wider goal to provide a multichannel experience to its customers.
Prague-headquartered B2B firm Oddin.gg will provide MerkurXTIP with its range of esports solutions, supporting the operator’s drive to meet the ‘surging demand’ for such products in the Serbian market.
Nenad Aleksic, Head of Online, at MerkurXTIP, said: “As we continue to innovate and expand our offerings, entering the esports betting market is a natural progression for MerkurXTIP.
“By partnering with Oddin.gg, we can provide our customers with an exciting way of betting on their favourite esports events. We are confident that this collaboration will be a great success.”
Oddin.gg added that MerkurXTIP’s esportsbook product will feature a range of markets and competitive odds, supported by the group’s ‘cutting edge esports solutions’.
The partnership with MerkurXTIP comes towards the close of an active H1 for Oddin.gg which has seen the company clinch deals with a range of firms. Most recent examples include Lion Gaming and Stake.com.
Meanwhile, outside of its home markets in Europe, the company has moved to bolster its position in the Americas. In April 2023 Oddin.gg moved to extend its reach to Latin America by opening up a new trading hub in Lima, Peru.
Marek Suchar, Co-founder & Managing Director, Partnerships, at Oddin.gg, said: “We are delighted to extend a warm welcome to MerkurXTIP as they become a part of the Oddin.gg family.
“The fusion of their extensive knowledge in the sports betting industry and our state-of-the-art esports solutions is poised to generate a great synergy, fostering success for both organisations.”
Whilst attending the SBC Summit North America in New Jersey in May, Oddin.gg CEO Vlastimil Venclik broke down the firm’s commercial focus in an SBC Media interview, also highlighting what he believes are the major opportunities posed by esports betting in the US.
