SBC News Voice of the Sports Betting Industry
Sportradar has partnered with Oddin.gg to offer audiovisual streaming of the latter’s exclusive esports content to Sportradar’s global betting operator clients.
The deal looks to support the esports betting-solutions provider’s growth in the expanding global esports market.
Patrick Mostboeck, SVP of Fan Engagement at Sportradar, said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting.”
With the esports betting market reporting an estimated betting turnover of €83bn in 2023, the new deal sees Oddin.gg look to capitalise by extending the reach of the group’s official competition content by leveraging Sportradar’s position as an AV betting provider.
“Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base,” Mostboeck continued.
The sports technology company holds a global network of over 900 betting operator clients. Oddin.gg looks to benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to its customers – increasing opportunities for engagement with existing and new betting markets.
“As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution,” added Vlastimil Venclik, CEO and co-founder of Oddin.gg.
“This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights.”
Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product.
Venclik concluded: “This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”
This month also saw Sportradar launch an enhanced betting-related functionality within NBA League Pass in partnership with the NBA.
Sports betting content, such as point spreads, over-unders, and money lines, are now seamlessly integrated into the sport’s live streaming platform – powered by emBET, Sportradar’s over-the-top (OTT) solution.
