The International Betting Integrity Association (IBIA) has announced a new partnership with B2B esports odds feed provider Oddin.gg.
With its IBIA integration, Oddin.gg will be able to supply more than 125 sports betting brands with esports odds and live betting content in a safe manner as it seeks to expand its global presence, including the US where the firm has already secured licences in New Jersey, Colorado and Ontario.
Vlastimil Venclik, CEO at Oddin.gg, said: “Joining IBIA is a significant milestone for Oddin.gg. It not only validates our commitment to maintaining the highest standards of integrity in esports betting but also aligns us with a globally recognized leader in betting integrity.
“As we expand our operations in key markets like the United States, being part of IBIA’s robust monitoring network will enhance our capabilities in safeguarding the integrity of our esports betting products. This collaboration underscores our dedication to providing a safe and fair betting environment for our partners and their customers.”
The partnership with Oddin.gg gives IBIA an extra lever to strengthen its commercial duties of safeguarding regulated betting markets from match-fixing, this time expanded to the esports scene.
In its latest integrity report, the anti-corruption watchdog estimated a 35% decline in reported incidents for 2023 compared to the year prior. Parallel to that, IBIA alerts successfully led to the sanctioning of 21 clubs, players and officials last year, compared to the 15 sanctioned in 2022 – due to the ability to monitor transactional activities linked to individual customer accounts.
Khalid Ali, CEO of IBIA, added: “IBIA is thrilled to have Oddin.gg as a member. Oddin.gg is a leading global player in the esports betting environment and the company’s decision to join IBIA reflects its desire to utilise the best integrity protection available globally for its esports betting products.
“Through our world leading betting integrity network, we will work in close collaboration to protect the esports betting products and services offered by Oddin.gg to its sportsbook partners.”