SBC News Voice of the Sports Betting Industry
Oddin.gg has expanded the reach of its esports tournaments in Latin America and the Western Hemisphere generally, setting up a new trading hub in Peru.
Based in the Peruvian capital of Lima, the team will function as an extension of Oddin.gg’s European operation, which currently consists of 50 traders covering 15 titles, including CS:GO, Dota 2, League of Legends, Call of Duty and Valorant.
The group aims to offer ‘extended and ever growing real-time coverage’ of its esports tournament suite in both Latin American and North American markets, with added support from its trading team.
Vlastimil Venclík, CEO and Co-founder of Oddin.gg, said: “We see tremendous interest in esports betting in the United States, Canada, and Latin America as evidenced by our recent visits to events in Las Vegas, San Diego, New York, and Buenos Aires.
“This reaffirms our decision to expand into the American time zone and educate the market about betting on esports.”
Broadly speaking, Oddin.gg has outlined two key goals – to optimise trading and meet the needs of the ‘growing regions’, as Latin American sports betting markets continue to expand, with esports a popular product in some countries.
Additionally, the company asserts that the new hub strengthens the efficiency of its trading operations, enabling it to cover matches during the day, meaning its European team will no longer have to work night shifts.
The development marks the latest enhancement of Oddin.gg’s operations since the firm partnered with GRID back in February in a bid to strengthen its bid capacity.
“The new office in Lima is dedicated to our traders, and while we currently have almost 10 people on board, our plan is to grow the team to up to 40 trading specialists,” Venclík added.
“Our long-term goal is to continue expanding in the United States, Canada, and Latin America, and the new Oddin.gg trading hub in Peru holds strategic importance in achieving that.”
