OddsMatrix Data Feeds has expanded the selection of products available to its operator partners by completing the integration of Kiron Interactive’s range of virtual games.
The move means that clients of the EveryMatrix-owned data solutions supplier now have access to odds, streaming and settlement for more than ten of Kiron’s premium virtual sports titles.
Alexander Jones, Business Development Officer at OddsMatrix, is confident the addition will prove popular with the operators that already take odds, scores and real-time settlement for events across more than 70 traditional sports and 20 esports from the company.
Jones said: “The virtual sports betting scene has grown into an important betting vertical in recent years. We’re positive that Kiron’s extensive experience and impressive portfolio of virtual sports will be a great addition to the OddsMatrix sports data offering.”
For Kiron, the agreement will place its range of football, ice hockey, basketball and horse-racing-themed virtual games in the shop window of OddsMatrix’s operator partner network, which includes brands such as Tipico, bet-at-home, Intralot, DOXXbet and Winmasters.
Steven Spartinos, Co-CEO at Kiron Interactive, said: “Partnering with a trusted and valued brand like OddsMatrix will put our content in front of an increasing number of new customers and give us the potential for the revenue growth that goes with it.
“We’re committed to providing the industry’s best virtual sports experience and collaborating with the right partners across regions and verticals helps us achieve that.”
News of the Kiron deal comes at the end of a busy 2022 for OddsMatrix, which revealed in October that its sportsbook platform had already surpassed the €1bn turnover mark for the year, smashing the figure it achieved for the whole of 2021.
EveryMatrix has also strengthened the technical capabilities of OddsMatrix this year, with the acquisition of Leapbit, a Croatian sports betting developer that specialised in retail and omnichannel products.