OddsMatrix has revealed record numbers for football betting, majorly contributing to its overall growth turnover of 28% season-on-season.
With volume aided by a recent partnership with Kero Sports and in-house prop pricing models, OddsMatrix, the turnkey sportsbook of EveryMatrix, saw its football wagers grow by 34% from 241.5 million in 2023/24 to 324.1 million in 2024/25.
Player prop betting booms
The sportsbook supplier reported most growth in player props, with turnover up 72% compared to the 2023/24 season – a figure that heavily relied on the Shots on Target and Player to be Booked markets.
In total, player prop turnover grew 72% compared to 2023/24 with revenue from this betting category having surged by 84% amongst the company’s clients.
OddsMatrix’s recent deal with Kero saw the supplier integrate the latter’s portfolio of traditional and contextual football-focused micro markets into its sportsbook and data feeds.
These fast-paced micro markets then enhanced OddsMatrix’s offering of over 170,000 monthly live betting events and more than 650 bet types.
Tor Skeie, CEO of OddsMatrix, said on the latest report: “It’s been another memorable club football season, with standout moments from PSG, Liverpool and Napoli. At OddsMatrix, we’re proud to have achieved exceptional year-on-year growth across our core football product metrics.”
New ways to engage
Player prop has significantly impacted the gambling landscape, particularly by driving engagement, attracting younger audiences and increasing turnover, essentially helping to modernise the betting experience.
In football wagering, player props have been particularly significant for bet builder products, for example. Alongside traditional sports, player props in esports (like CS:GO, League of Legends) are now emerging, though still niche compared to mainstream sports.
To further boost player engagement, EveryMatrix also recently released a horse racing product that “widened the content scope” available to players with content from all rights holders globally. It also enhanced operational efficiency by automating certain backend systems.
“In the last 12 months, not only have we rolled out a new proprietary horse racing solution, we’ve worked hard to enhance our football product with broader event coverage, increased in-house pricing, extended market uptime, enriched content, faster settlement, and smarter risk management – demonstrating our continued commitment to strengthening the core of our sportsbook offering,” Skeie added.
“These enhancements were instrumental in securing turnkey sportsbook partnerships with several ambitious operators during the 2024/25 season and we look forward to building on this momentum with more innovative product developments lined up for the new 2025/26 campaign.”
The news comes as the supplier continues to bolster its client network and capitalise on the expansion of its existing customers.
