LeoVegas Group’s transition to a proprietary sportsbook platform will integrate the odds feed support of OddsMatrix.
The EveryMatrix-owned business will ensure that LeoVegas gets access to global coverage across multiple territories, sports, markets and events – all while combining optimised pricing with increased uptime and enhanced user experience.
The partnership follows an extensive investment by EveryMatrix in the redevelopment and engineering of OddsMatrix solution and services, led by last year’s acquisition of FSB Tech.
Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.
“Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”
LeoVegas made the first step towards launching its proprietary sportsbook last summer when it successfully managed a deal that saw MGM Resorts acquiring the technology platform of Tipico US.
This marked the planned wind down of Tipico Sportwetten operations in the US, after the German operator established its presence across New Jersey and Colorado in 2020.
Gary Fritz, MGM Resorts President, then commented: “The acquisition of Tipico’s award-winning U.S. platform marks a significant milestone in the strategic development of MGM Resorts’ global digital gaming business, allowing us to operate a proprietary sports betting platform.
“This acquisition gives us control of our entire technology ecosystem, and we are delighted to bring Tipico’s US team, with their track record of developing high-quality product and pricing capabilities, into our business.”