SBC News Voice of the Sports Betting Industry
EveryMatrix has now made its full horse racing solution available to operators through its sportsbook platform OddsMatrix.
After the initial soft launch, operators now have access to the solution’s full suite of racing features and functionality, combined with access to the EveryMatrix technology stack.
The company is likely hoping that the timing of the launch, just in time for the flat racing season, will drive a lot of interest for UK and Irish sportsbooks.
Integration includes online, retail and telebetting channels, with a range of monthly global content and streaming service encompassing over 10,000 races from more than 20 racing jurisdictions.
Additional features complementing the OddsMatrix racing proposition include dynamic cross-product bonusing and granular odds management tools.
The OddsMatrix sportsbook platform is already powering major players like the Hungarian State Lottery, processing almost two million bets per day for its global partners.
Moving things behind the scenes is EveryMatrix’s team stationed in the firm’s newest global HQ in London. More specifically, these are the people behind the racing product of FSB Technology – a specialist betting company originally valued at £20m that was acquired by EveryMatrix in July 2024.
Having received an exclusive invite to their new state-of-art London office, SBC managed to speak with Russell Colvin, Commercial Director of EveryMatrix. He spoke about the company’s racing product in detail, referencing the development process around its in-play and bet builder features.
Tor Skeie, CEO of OddsMatrix, commented: “The full rollout of our horse racing solution is a major moment at OddsMatrix. This has evolved from full scope to go-live in just six months so immense credit must go to our technology teams.
“Integrated into our wider turnkey technology, our globally scalable solution offers opportunities for our customers across the UK, mainland Europe, Africa and beyond.
“As June begins, we look forward to this product shining within a rich programme of racing events like Royal Ascot, Epsom Derby and the Belmont Stakes.
“Make no mistake, this is just the start of the story. As the industry’s fastest growing iGaming technology supplier we’re committed to continually building on this product in the months and years ahead.”
