Stats Perform to ‘boost exposure and appeal’ of BWF fixtures

Stats Perform has secured a partnership with the Badminton World Federation (BWF), becoming the exclusive distributor of the sport’s live streams and real-time stats to licenced betting operators.

The agreement will cover the elite men’s, women’s and mixed tournaments of the global badminton, including distribution of data concerning 100% of all players on the courts. 

Tournaments covered under the terms of the expanded contract include the BWF World Championships, the BWF Thomas and Uber Cup finals, World Men’s and Women’s Team Championships, the BWF Sudirman Cup, all four levels of the BWF World Tour, the BWF Tour Super 100, and the BWF World Tour finals.

Prior to the commencement of the five year agreement in January 2022, Stats Perform will work to increase the volume of its live video streams of BWF tournaments by over 70%, increasing the number of matches covered from 4,300 to 7,500.

“Elite badminton has a huge global following with lots of scope for growth and we’re delighted that the BWF has chosen Stats Perform’s vision to help them realise its potential,” said Alex Rice, Chief Rights Officer, Stats Perform.

“Increasing live coverage and news coverage will boost the exposure and appeal of BWF events to fans, helping bring them closer to the action.

“It’s a privilege to be partnering with the BWF and we’re already seeing a great response from our customers.”

In a further upgrade to the organisation’s previous arrangement for licensed sportsbooks, all streams will be available worldwide, including in the country of the respective tournament host. 

BWF news video clips, live scores, and stats will also be distributed to media worldwide through Stats Perform’s sports news content service, PressBox.

The agreement with the BWF is Stats Perform’s third distribution agreement signed this month with a sporting body, following on from a partnership clinched with the Colombian football governing body DIMAYOR earlier this week and a deal struck with the England and Wales Cricket Board (ECB) last week.