SBC News Voice of the Sports Betting Industry
Betsson Group has signed an expanded sportsbook content deal with Betgenius which will see the operator integrate the sports betting data and platform provider’s streaming service.
Under the agreement, Betsson Group’s portfolio of brands will add Betgenius live streams for a range of sports, including football, basketball, tennis and volleyball.
In addition, the data and platform provider will supply live trading for every fixture, powered by official data. Along with streaming rights, Betgenius will hold the official data rights to every fixture within its streaming portfolio.
Richard Scott, Director of Trading at Betsson Group, commented: “We’re constantly striving to deliver the best possible product and experience for our customers. The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing.
“The round-the-clock coverage is particularly important as our client base continues to expand in numerous territories.”
By integrating the Betgenius streaming service, Betsson group will be able to ‘enhance round-the-clock player retention’ in addition to driving sportsbook turnover.
James McKiernan, Head of Commercial at Betgenius added: “Since entering the streaming space, we’ve put a real focus on acquiring official content that provides our sportsbook partners with unique, measurable value.
“We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”
