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Betsson Group’s StarCasino Sport platform has enhanced its visibility in the Italian betting market and sports scene via as ‘official infotainment partner’ of SSC Napoli.
The operator has a history of working with the Serie A club, having first partnered with the team between the 2022/23 seasons. Betsson stated that the partnership marks a ‘welcome return’ to working with the club, with a focus of fan engagement with Napoli supporters.
StarSport has planned a range of infotainment activities with the 2023/24 Serie A champions, including quizzes, contests and tournaments to win prizes such as VIP tickets and autographed jerseys.
Stefano Tino, Managing Director of StarCasino Sport, said: “It is a great honour for us to once again partner with a historic club like SSC Napoli. This iconic team of the Italian top league has been a fantastic collaborator in the past.
“We have an array of enjoyable and thrilling activities in store for the fans, and I am confident that together, we will achieve our objectives. Our mission is to support the club in curating content and activities that resonate with its community, while honouring the unique and distinctive values cherished by the Azzurri faithful.”
Additional collaborations between the two partners include exclusive content and interviews with first team players, as the duo aim to provide Napoli followers with ‘an inside look’ into the club and its footballers.
Sponsorship partnerships between betting firms and football clubs is banned in Italy under the country’s strict advertising laws. However, clubs are permitted to partner with content sites, such as in the case of Napoli’s new infotainment deal..
StarCasino Sport’s previous engagement with the Italian league has seen a partnership with AS Roma signed last year, with a similar focus on news and content to engage with the topflight team’s supporters.
Based in Milan, StarCasino Sport is a Betsson Group-owned sports entertainment site which distributes videos, exclusive news, interviews and insights from football influencers, journalists and celebrities.
Tommaso Bianchini, Chief Revenue Officer SSC Napoli, added: “Our journey towards internationalisation hinges on producing increasingly engaging content for our fans.
“Recently, we unveiled our manifesto ‘From Napoli to the World,’ and this partnership aligns seamlessly with our strategic vision. We are thrilled to embark on this new venture with StarCasinò Sport, and throughout the season, our fans can expect an abundance of surprises.”
