Bet On Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda.
Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Bet On Brazil to leverage the power of big data by harnessing its customers’ online footprints.
This analytics engine helps to verify identity, reduce the likelihood of fraud, speed up registration processes, personalise communications with customers and produce tailored offers.
James Blake, CEO at Hello Soda, said: “The gaming sector is becoming increasingly competitive. This means that encouraging brand loyalty and attracting new customers is more important than ever. Personalised offers, along with an effective and streamlined ID verification and registration process, will play a crucial role in the long-term success of the modern gaming site.
“By taking advantage of big data and text analytics, Bet On Brazil has adopted a forward-thinking approach to business, enabling it to build better relationships with existing customers and increasing its chances of attracting new ones.”
Dan Marks, CFO at Argyll Entertainment, said: “We are committed to ensuring that our customers receive a gaming experience tailored to them as individuals. Incorporating new, digital innovation into Bet On Brazil’s processes is enabling us to stay ahead in a competitive market and ensure that our customers are receiving the most user-friendly and efficient personalised experience.”