SBC News Voice of the Sports Betting Industry
SportNation.bet has become the first sportsbook operating on SBTech platform provisions to offer live streaming of international racing and domestic greyhound racing, following the signature of a major deal with SIS.
The Argyll Entertainment brand, will offer its UK and Irish customers with extensive live fixtures from major international tracks including the likes of Meydan and Jebel Ali – which will have 200 races each year.
There will be over 10,000 annual races from the likes of Spain, Italy, Germany, the US and Latin America as part of a move to bolster their racing product offering.
SportNation will also be able to offer customers 33,000 live race streams per annum from UK and Irish tracks such as Crayford, Central Park, Doncaster, Harlow, Henlow, Monmore, Romford, Mullingar, Limerick and Cork.
The partnership will mean SportNation.bet customers can also make more use of their unique Reward Points scheme with upcoming top class international and domestic meetings across both sports – with points added for every bet placed.
The move comes as the firm launches a new above the line marketing campaign in Ireland, focusing on racing customers.
Phil Bell, Commercial Director of Argyll Entertainment said: “We are delighted to become the first operator on the SBTech platform to offer live streaming of major international racing and domestic greyhound racing to our customers.
“Given the top class international racing action on the horizon the deal comes at the right time to ensure our customers have the best possible experience when it comes to being able to watch both horse and dog racing from around the world at any time, which is key for our continued expansion into territories where racing’s popularity remains high.”
