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Author Archives: Luke Massey

Jeevan Jeyaratnam – Oddsfeed – Piegate and Spot-Fixing vs Sunderland and John Terry

Terry - Copyright: sooksun / 123RF Stock Photo

Super Soccer Oddsfeed’s Jeevan Jeyaratnam spoke to SBC News about the Stamford Bridge swansong for John Terry, and how this compares to Wayne Shaw’s pie-eating antics. I’ve heard some sensationalist views this week regarding the, admittedly daft, stunt triggered on Sunday when the now ex-Sunderland boss David Moyes and his squad colluded with Chelsea’s wishes to force a break in ... Read More »

Kiwi Bay extends bettingexpert’s Tipster Challenge lead

Kiwi Bay - Tipster Challenge

Stephen Harris, the horse racing guru at bettingexpert, stretched his lead in the Tipster Challenge after a 16/1 victory for Kiwi Bay in the final race of the day at Ayr. Kiwi Bay came through to deny the 5/2 favourite Stoneboat Bill in a result which typified a disappointing day in Scotland for William Hill PR Manager Rupert Adams. Adams ... Read More »

Surebet247 boosts retail offering with Betradar virtuals

Surebet247 - Copyright: peterhermesfurian / 123RF Stock Photo

Nigerian sports betting operator Surebet247 has targeted increased footfall across its retail stores after agreeing a deal with data services provider Betradar. Surebet247, which operates from over 4,000 stores across Nigeria, will be using the full suite of virtual gaming products from Betradar, a partner of more than 800 companies in over 80 countries. Sheriff Olaniyan, CEO of Surebet247, said: “We ... Read More »

bettingexpert targets fresh Ayr at the top of the leaderboard

Kiwi Bay - Tipster Challenge

Today’s Tipster Challenge guest Rupert Adams, the PR Manager at William Hill, has predicted that Nezwaah “won’t get beat” in the 5:20 at Ayr. Adams has agreed to take on bettingexpert horse racing guru Stephen Harris in the 2017 Flat Season competition, sponsored by Betting Gods. Harris will be keen to extend his lead at the top after failing to ... Read More »

Spiffx signs UK distribution deal with Eclectic Media Network

Eclectic - Copyright: choneschones / 123RF Stock Photo

Spiffx has confirmed that technical work will start immediately on the integration of its consumer products on the Eclectic Media Network platform. The strategic UK distribution deal will see Spiffx, a Stockholm listed betting exchange, integrate its portfolio of ‘Sport Random Games’ including the recently launched B2B Take5 products. The mutual target is to have a number of operators launched ... Read More »

Natalie Berenato – Betcart – Working with affiliates to grow together

Betcart - Copyright: baranq / 123RF Stock Photo

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting ... Read More »

Golden Race hits hard at G2E Asia in Macau

Golden Race

Golden Race proved a “big hit” with delegates at the 11th annual Global Gaming Expo Asia (G2E Asia), after presenting its new ONLINE platform in Macau (16-18 May). The virtual sports betting company recently launched its new designed virtual sportsbook, which has been carefully designed to be entirely familiar to real sports betting players. It can also be quickly integrated into ... Read More »

GVC Holdings brings Yggdrasil games to the Italian market

GVC - Copyright: niroworld / 123RF Stock Photo

GVC Holdings CPO Liron Snir praised the “straightforward integration process” after becoming the first operator to bring Yggdrasil games to the Italian market on Gioco Digitale. In addition to Yggdrasil’s content, GVC’s Italian operations will also gain access to BOOST™, the in-game promotional tool which enhances gamification via missions, tournaments and social sharing. For Yggdrasil, the successful integration with Gioco Digitale ... Read More »

Jesper Kärrbrink – Mr Green – An entertainment focus for Sportsbook 2.0 development

Mr Green Interview

In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly ... Read More »

Industry first Facebook Messenger ChatBot for Paddy Power

ChatBot - Copyright: aimage / 123RF Stock Photo

Paddy Power has become the first bookmaker to offer ChatBot on Facebook Messenger, after going live with a new product provided by Onionsack. The industry-first ChatBot, powered by the Onionsack SaaS messaging platform, enables customers to login to their Paddy Power betting account, check balances and place wagers via Facebook. Once connected to the Paddy Power Facebook Messenger bot, customers ... Read More »