Luke Massey

Sapar Karyagdyyev, Gamingtec: Esports a new king or fly-by-night

Gamingtec

When COVID-19 decimated the sports calendar back in March, the knee-jerk reaction was that sports betting would never be the same. Alternative content, headlined by esports and virtual betting markets, would quickly emerge as a genuine rival to traditional sports betting. Yet, while the associated quarantine period has certainly accelerated the need for a more diversified content set, both short …

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Wiraya and A GAME ABOVE: Partnering to produce full lifecycle potential

lifecycle

Just yesterday, customer activation software provider Wiraya announced a long-term partnership with customer experience marketing agency A GAME ABOVE.  Writing exclusively for SBC News, the CEOs of both businesses discuss the journey to making customers believe in their offering across all stages of the lifecycle, and how they plan to promote the value benefits for consumers, client brands and product …

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Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

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Wiraya and A GAME ABOVE sign long-term strategic partnership

Wiraya

Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

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George Fotopoulos, Vermantia: Decoding the customer engagement enigma

Vermantia

Vermantia COO George Fotopoulos writes for SBC News about rising to customer expectations in the modern betting landscape. A few days back, I came across an interesting article in a quite famous economic magazine about customer experience (CX) and its importance in today’s business world for every industry.  The topic is not new since there has been a fuss around …

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Fast Track hires Dan Morrison as commercial lead

Morrison

Fast Track has announced that Dan Morrison is joining the team as Commercial Director to spearhead the player engagement platform provider’s ambitious growth plans.  Fast Track has experienced significant success since launching its player engagement platform in 2019. The team has grown from 18 to 30 people over the last 18 months. The company is now making the transition from …

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Sportradar: Football’s match fixers enter the betting early

match fixers

The suspicious live betting activity from over 50% of the football matches identified by Sportradar between 2017 and 2019 emerged within the first 15 minutes, signifying a clear trend for match fixers to enter the betting markets early in the game. This was one of the headline findings revealed as part of #ProtectingGlobalSport – a social media campaign initiated by …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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Online casino on “strong footing” to absorb live sports return

online casino

SBC News caught up with Soft2Bet CEO Boris Chaikin to discuss whether the recent spike in online casino activity during the break from live sports events could be sustained as Europe’s biggest football leagues kick back into action. Chaikin was asked if the traffic for online casino games – beneficiaries of the COVID-19 pandemic (at least relative to sports betting) …

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Nuno Gomes joins BetConstruct and FeedConstruct as brand ambassador

Gomes - England goalkeeper David Seaman (r) flies out of his goal to block an effort from Portugal's Nuno Gomes (c)

Portuguese football player Nuno Gomes has become the latest brand ambassador for BetConstruct, and the software provider’s data feed subsidiary FeedConstruct. A striker who played in two World Cups and three European Championships for the Portugal national team, he scored the winner against England at Euro 2000. BetConstruct, a company with such a robust sports betting offer and broad coverage of …

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