Luke Massey

Sportradar’s Neale Deeley: The quest for a legal, protected and competitive US market

US - Copyright: stillfx / 123RF Stock Photo

Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

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6 of the Best – InBet Games’ Natalie Merezhkovskaya

InBet

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

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Comtrade’s Steven Valentine: A case for objective bonusing terms

bonusing - Copyright: netsay / 123RF Stock Photo

Regulatory attentiveness in 2017 held monumental bonusing based consequences for gaming operators in the UK, writes Steven Valentine, Director of Interactive at Comtrade Gaming. Whether it’s in the form of player acquisition, retention or re-engagement, it seems that the subjective nature of bonusing terms is no longer up to interpretation. According to the UKGC, trust in the gambling sector is …

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1xBet’s Evgeniy Kiriushin: Embracing the fast-growing esports market

1xBet

Whether you have embraced the well-publicised esports revolution, or remain cynical over its status as a sport, there is no doubting its growth as a betting proposition, writes 1xBet’s Head of Business Development Evgeniy Kiriushin. Just 10 years ago few were interested in esports, but now sporting websites across the world are keen to get involved in this exciting and …

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Golden Race meets the online betting challenge in LatAm

LatAm - Copyright: s4svisuals / 123RF Stock Photo

Golden Race will target the increasing number of smartphone users in LatAm by focusing on “better interaction with online products”, and by appeasing the customer demand for more “dynamic access” to the consumption of data. This comes after Golden Race, a provider of fixed odds virtual betting games solutions, used the recent (FADJA) in Bogotá to promote some new game …

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Perform and ICS to boost ‘Watch & Bet’ live streaming on bet365

Perform - Copyright: georgejmclittle / 123RF Stock Photo

Perform Group has partnered with bet365 to provide live and bespoke ICS-powered audio commentary and match insight for its players over the top of Perform’s live video streams. The Stoke-based firm has followed Unibet and Fonbet as the latest operator to take advantage of Perform’s Custom Betting Commentary product. The service builds on the Watch & Bet live streaming service …

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10Bet’s Road to Russia: Building up to the 2018 World Cup finals

10Bet - Copyright: donfiore / 123RF Stock Photo

With less than two months to go until the 14 June kick-off, 10Bet is busy finalising its preparations for this summer’s World Cup. The company’s CMO Oshri Kostiner spoke to SBC News about making plans for the biggest betting event on the planet. SBC: How separate is the World Cup month within your marketing plans for the whole of 2018? …

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Crystal Palace becomes first PL club to work with GambleAware

Crystal Palace

Crystal Palace FC has become the first Premier League club to take part in a GambleAware initiative addressing concerns over gambling-related harm within football. The football club, one of nine Premier League clubs that are currently sponsored by gambling companies, has entered into a new partnership with the charity to produce advertisements and promotion materials to raise awareness of the …

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6 of the Best – LeoVegas’ Gloria Cereda

InBet

Gloria Cereda, Account Management Lead at LeoVegas, has become the latest industry high-flyer to complete a 6 of the Best profile for SBC News. Find out which band gave her goose bumps, two books that she strongly recommends for all women, and why she chose to pursue a career in marketing. Best Holiday The best trip of my life so …

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Bricks vs Clicks: Why the gaming industry should never be divided

Gaming industry - Copyright: donyanedomam / 123RF Stock Photo

Gaming market expert Ismail Vali has produced a short film about why the gaming industry should never be divided by Bricks vs Clicks. Upon releasing the film (see below or click here), Vali was asked about the trip that gave him the betting business bug, how online promotions have evolved by replicating a land-based focus on what he terms “The …

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