Luke Massey

Catena Media and Better Collective react to the relaunch of bet365 Partners

bet365 Partners

Companies who fail to evolve will see their customer base slimming, said Catena Media’s Gloria Cereda in response to the roll out of bet365 Partners – a shiny new affiliate programme for the most successful online sports betting operator. Over the years, bet365 has been fully committed to enhancing its relationship with marketing partners by providing industry leading products, insights …

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BETER: Extending the reach of ESportsBattle

EsportsBattle

Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic.  For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …

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Supplier Watch: Turkey to trouble the Euro 2020 favourites

Turkey

Two of the leading suppliers to the igaming industry have picked Turkey as a team to watch ahead of their Euro 2020 opener against Italy in Rome on Friday. As a follow up to this exclusive roundtable on fan engagement, player acquisition and the impact of home advantage on pricing, we put our interviewees on the spot by asking them …

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Vermantia launches virtual greyhound racing for Eurobet

Vermantia has launched its pre-recorded Virtual Greyhound Racing product in Italy for Eurobet, one of the leading betting operators in the region. Through the deal, Eurobet has access to exclusive, fully-licensed, greyhound races from multiple active UK greyhound tracks, featuring full high definition footage from a regularly updated library of races. Eurobet’s online players are, therefore, now able to enjoy …

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(A)I was wrong: The iGaming content epiphany for All-in Global

translation

Google describes an epiphany as a moment of sudden and great revelation or realisation. It is typically seen as a positive thing, but what if it threatened the entire basis of your company? All-in Global chairman Roy Pedersen was wrestling with such an epiphany before embracing the new future for his company, a combination of artificial intelligence and human editing …

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BETER partners with Asia Pro League tournament organiser

Asia Pro League

Sports and esports betting provider BETER has become a partner of the Asia Pro League, a new basketball league held in Central Asia.  This partnership aims to equip the basketball events with reliable and accurate trading provided by BETER, creating a wide variety of content for world betting operators. The Asia Pro League holds basketball tournaments and organises their live …

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BetConstruct sportsbook campaign kicks off at Stamford Bridge

Stamford Bridge

Next week’s SBC Championship at Stamford Bridge is the perfect launchpad for BetConstruct’s Renaissance Sportsbook campaign, as the sports betting and gaming provider gears up for Euro 2020, Copa América and the Olympic Games in Tokyo. BetConstruct is a premium sponsor for the SBC Championship, held at the home of Champions League finalists Chelsea on Tuesday 1 June. Just last …

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Internet Vikings to support key Malta initiatives through iGEN

iGEN

Internet Vikings has joined the iGaming European Network (iGEN), a not-for-profit organisation set up to represent leading iGaming companies with a presence in Malta, operating in European and international markets. iGEN has a number of initiatives underway in Malta, such as lobbying local government and financial institutions on key matters and hosting responsible gaming initiatives. Internet Vikings, meanwhile, brings to …

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UKGC approves nine new live casino titles for BetConstruct

Live Casino

SoftConstruct (Malta) Ltd, the parent company of BetConstruct, has confirmed that nine more of its live casino titles have been approved by the UK Gambling Commission (UKGC).  The sports betting and igaming software provider is continuing to build its catalogue of live casino games for white label and turnkey partners in the UK market. This catalogue of games for licensed …

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Justin Geiger, Spotlight Sports Group: Enhancing the sports betting experience with Superfeed

Superfeed

Three quarters of sports bettors prefer picks and projections over raw statistical data, said Spotlight Sports Group VP Sales Justin Geiger, as he discussed the recent launch of Superfeed – a feed turning data into digestible insights and verdicts for sports events. As part of an exclusive interview for Gambling TV, he also explained the product’s ‘make more events matter’ …

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