Luke Massey

BetConstruct unveils voice activated gaming assistant Hoory

Hoory

BetConstruct has initiated a “new innovative approach to sports betting and gaming personalization” through the launch of virtual assistant Hoory. The industry software provider held a presentation in Amsterdam on 16 July to officially launch Hoory, which has been designed to help players navigate an operator’s website. Through a beta version on Vbet, BetConstruct’s B2C online sportsbook brand, guests were …

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International operators and speakers give Betting on Sports 2019 a global outlook

global

Betting on Sports 2019 will reflect the sports betting and igaming sector’s rapid global expansion, with senior representatives of 160 operators from around the world among the 3,500 delegates travelling from 60 countries to attend.  The establishment of an increasing number of regulated online gambling markets has created enticing international opportunities for both operators and suppliers, and as the biggest …

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SIS picks Sportech software for greyhound global pool

SIS

SIS (Sports Information Services) has struck a commingling totalisator agreement with Sportech to create and disseminate a worldwide pool for greyhound racing. The company said it will utilise Sportech’s Quantum™ System pari-mutuel betting software to offer the greyhound global pool, leveraging Sportech’s “unrivalled worldwide reach and expansive global commingling capabilities”.  Sportech, meanwhile, will also provide hosting and operational services of …

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Two overlooked sports for your bookmaker offering in 2019

sports

If you are still wondering how to make your online betting offer standout from your competitors, you can go in a couple of directions, according to Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. The simple one is, of course, to make your odds more competitive but does this put your bottom line at financial risk? The second offer is, he …

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Ross Haselhurst, Bede Gaming: How a modular platform approach puts operators on the path to global success

modular

Companies looking to diversify their offerings in a bid to enter into emerging markets frequently hit challenges in resource, focus and market knowledge. Ross Haselhurst, Commercial Director at Bede Gaming, explains how partnering with the right platform is essential to unlocking elusive opportunities.  SBC: With more markets regulating, what benefits do you see in a modular approach to integration? RH: …

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Vasilije Lekovic, Trustly: How Pay N Play puts players straight in the action

Pay N Play

Vasilije Lekovic, Director of Gaming Accounts at Trustly, spoke to SBC News about the impact Pay N Play® has on the registration and account verification process, how it has become an “industry standard” in Sweden, and why a new addition to the Pay N Play family is ready to revolutionise conversion from affiliate websites.  SBC: Can you quickly summarise what …

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Round table – BtoBet: The future of sportsbook personalisation

personalisation

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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Industry prepares for biggest ever betting on politics markets

politics

Matt Shaddick, Head of Ladbrokes Politics, said that betting has “never really solved the problems around offering betting on constituencies” amid rumours of a UK snap election. Speaking in ‘Rare Breed – Betting on Politics’, the first in SBC’s new fortnightly ‘Betting on Sports webinar series’, Shaddick admitted that the difficulty in pricing 650 markets right makes them a “gold …

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All-in Translations prepares for All-in Global rebrand

global

All-in Translations will relaunch as All-in Global next week to highlight the company’s range of language services including multilingual SEO and creative content writing. The official rebrand will take place at iGB Live in Amsterdam. As reported by iGaming Business, the company said that having the word ‘translations’ in the company name had made it difficult for all of its …

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1xBet teams up with Champions League holders Liverpool FC

Liverpool

International gaming and technology company 1xBet has teamed up with Champions League holders Liverpool FC. The new partnership will see 1xBet become an Official Global Betting Partner for the club, enabling its supporters to take advantage of exclusive offers and sporting entertainment. Meanwhile,1xBet will increase its own brand awareness within key global markets through stadium branding at Anfield and branding …

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