Luke Massey

Is your iGaming offer really different from your competitors?

What strategies should bookmakers and iGaming operators adopt to create a unique brand? BtoBet Chairman Alessandro Fried has released a white paper report on leaving a lasting impression. For insight on strategies to adopt to help your brand stand out, download the full document here.

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Betting on Football brings record speaker lineup to London

Betting on Football

More than 200 industry experts will be sharing their knowledge and opinions on a wide range of subjects in and around football and betting at next month’s Betting on Football. Held at Stamford Bridge in just four weeks’ time (20-23 March), the fifth edition of the event has also attracted representatives from more than 150 gambling brands and over 100 …

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John Pettit – PBS – Configuration on a minute-by-minute, terminal by terminal level

PBS

Playtech BGT Sports (PBS) was showcasing its latest product range at the recent ICE London exhibition. We dropped by the busy stand to speak to John Pettit, PBS Managing Director in UK, Ireland, Asia and Australia, about improvements made to the company’s SSBT offering, new displays for its ‘OTC’ coupons and further planned developments ahead of this summer’s World Cup. …

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1xBet takes two stand approach to successful ICE exhibition

1xBet

1xBet showcased its B2B product for the first time at last month’s ICE exhibition, before introducing its one-year old affiliate program to markets across Asia, Africa, Europe, and Latin America. Having hosted two stands at ICE (6-8 February), one for B2C and one for B2B, the European operator said the outcome of the exhibition had “exceeded all expectations”. The 1xBet …

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Betting on Football in Ruud health with Dutch football legend

Ruud Gullit

Former Ballon d’Or winner Ruud Gullit will be delivering a keynote speech at the Esports Insider Super Forum (22 March), held as a standalone event at this year’s Betting on Football (20-23 March). Gullit, who lifted the European Cup twice with AC Milan and once with his national team, will also be attending the SBC Sponsorship Forum at #bofcon2018 and …

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Peter Ivanov – UltraPlay – Betting patterns in esports

UltraPlay - Copyright: lculig / 123RF Stock Photo

It’s important to remember when looking at esports as a whole that it’s just an umbrella term. Under the sports term there’s cricket, rugby, football and a plethora of other disciplines and each will have unique and independent betting markets. The same applies, too, for esports. Dota 2, Counter-Strike: Global Offensive and League of Legends are the three biggest titles …

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New sponsors secured for inaugural Affiliate Insider Bootcamp

Intertops - AIB

Intertops and Optibet (Lifland Affiliates) have signed up to sponsor the Affiliate Insider Bootcamp (AIB) at this year’s Betting on Football conference (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the AIB is the first unique affiliate bootcamp from Affiliate Insider, the new affiliate news, training and events focused business launched by Lee-Ann Johnstone. Intertops …

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Golden Race takes to the track with new 3D racing products

Golden Race

Golden Race is taking orders for its new live-rendered 3D Horse Racing product, with 3D Motor Racing to be released later this year. Based on a random number generator and using live-rendering to ensure each race is unique, the horse racing product also features a professional voice-over, while the “next level customisation” is evidenced by the placement of personalised adverts …

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Toby Oddy – Digital Fuel – Taking innovation by the horns to deliver a profitable service

Digital Fuel - Copyright: tanaonte / 123RF Stock Photo

Marketing agency Digital Fuel will mark this year’s London Affiliate Conference (LAC) by launching a new GDPR compliant acquisition platform for the online gambling sector. Ahead of the conference, the company’s founder and CEO Toby Oddy spoke to SBC News about the importance of attending high profile trade shows, how the increased regulatory responsibilities have shaped the market, and what …

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SAS set to go live with new Playtech powered sportsbook

SAS - Copyright: jaboy / 123RF Stock Photo

A new Sociedade de Apostas Sociais (SAS) sportsbook is set to go live with an exclusive online and mobile offering powered by Playtech. The software provider has signed a deal to provide the regulated Portuguese operator with its IMS player management platform and new sportsbook offering. The digital offering from Playtech BGT Sports (PBS) is a single, integrated solution for both desktop …

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