Betsson upgrades group racing content with SIS 24/7 betting channels

Betsson AB has significantly expanded its live racing content by integrating Sports Information Services’ (SIS) 24/7 live betting channels across its European sportsbook portfolio.

The agreement marks Betsson’s ‘first-ever group-wide content deal‘, which will see SIS racing channels streamed across its sportsbook subsidiaries of RaceBets, Betsson, Betsafe and NordicBet. 

Betsson has highlighted its SIS channel integration as a key sportsbook directive, in which the pan-European operator seeks to maximise racing revenues across its entire regulated market footprint.

Backing the integration of SIS live channels, Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.

“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with enhanced racing experiences.”

Securing a new tier-1 operator partnership, SIS confirmed that Betsson sportsbooks will optimise their entire racing betting markets with new live content from first-class UK and Irish fixtures alongside exclusive international races from Australia, Dubai, Latin America, US and Korea, as well as UK and Irish greyhound racing events.

SIS 24/7 Live Betting Channels will be delivered through a tailored end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices to optimise customer engagement.

Paul Witten, Commercial Director at SIS, added: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.

“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead.” 

Check Also

SBC Digital India

SBC Digital India: Where gaming and technology meet

Next week’s SBC Digital India conference and exhibition is set to deliver an in-depth examination …

Japanese government looks to put brakes on Tokyo 2020

The Japanese government has ‘privately concluded’ that it will be forced to cancel the 2020 …

Argyll revives SportNation dormant accounts with Enteractive  

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. …