SBC News Voice of the Sports Betting Industry
FIBA – The International Basketball Federation has confirmed the appointment of Perform Group (Perform), as its worldwide distributor of media-related rights attached to FIBA sanctioned tournaments and competitions.
FIBA governance awarded Perform Group the distribution rights for a period of four years, with the partnership set to cover more than 5000 live games. Perform will further gain exclusive rights to distribute FIBA content relating to the Basketball World Cup and EuroBasket competition.
Perform Group will further assist the governing body in the creation of its media platform ‘FIBA Media’, aimed at maximising Basketball exposure throughout multiple devices.
Perfrom governance stated that it would invest circa €500 million on the partnership, with the media rights specialists looking to enhance FIBA content production, broadcast services, data and distribution.
Perform Group CEO Simon Denyer commented on the partnership
“We are delighted to be working with FIBA on this long-term, ground-breaking partnership. Basketball has long been a major focus for Perform and FIBA is a fantastic partner that continues to evolve the game globally. FIBA and Perform’s strategies are perfectly aligned. We want to grow its properties through investment in production, sales and distribution to ensure fans around the world have access to the full portfolio of FIBA games on all platforms.”
FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said:
“This strategic and innovative partnership marks a new era for FIBA. It allows us to combine the strength and benefits of our successful commercial subsidiary – FIBA Media & Marketing Services SA – with the extensive global resources of Perform. This partnership will support FIBA’s objective of making basketball the most popular sports community in every part of the World, by delivering great action of our sport across the available media offerings.”
