SBC News Voice of the Sports Betting Industry
OlyBet has joined the roster of key partners that will sponsor EuroLeague Basketball’s ‘Final Four’ tournament – the marquee finale of the European basketball season.
Taking place over the weekend of 19-to-21 May, the Final Four will be hosted at Žalgiris Arena in Kaunas Lithuania, as the four best EuroLeague basketball teams compete to be crowned European champions.
Olybet highlighted the significance of its Final Four sponsorship, notably that the tournament will be played in Kaunas for the first time, underlining its commitment to supporting sports in the Baltic markets of Lithuania, Latvia and Estonia
Jose Luis Rosa-Medina, Senior Director, Corporate Partnership and Licensing for Euroleague Basketball, said: ” OlyBet is a key player in the industry and betting leader in the Baltic region, so having them as partners for the Turkish Airlines EuroLeague Final Four for the first time in Kaunas will be fundamental to continue offering the best possible experience to our fans in the region.”
Olybet joins Turkish Airlines, who serve as the title sponsor of the Final Four, the most prestigious competition of European pro-basketball.
Corey Plummer, Chairman and CEO of Olympic Entertainment Group and OlyBet Group, expressed his enthusiasm for the new partnership with Euroleague Basketball for the Turkish Airlines EuroLeague Final Four event, which is widely popular in the Baltic region.
He said: “We are very excited to partner with Euroleague during this incredible Final Four event in Lithuania. OlyBet is the Baltic leader for sports betting and live entertainment with more than 80 locations for sports fans to play, eat and watch events. This partnership will elevate fan engagement and enhance the thrill of the game moments that world-class basketball delivers.”
