SIS signs Spanish football data deal

LB O supplier SIS has been appointed as the official data partner of the Liga de Futbol Profesional (LFP) to collect and exclusively distribute live data from the Spanish leagues to the betting industry.

Liga BBVA, won last season by Atletico Madrid ahead of Barcelona and Real Madrid, is watched by more than 300 million viewers across the globe.

The three-year agreement, from season 2014-15, was awarded to SIS following a competitive tender process and covers more than 2,500 matches per season in first division Liga BBVA, Liga Adelante, Segunda Division B, the Copa del Rey and the Supercopa.

SIS, the leading provider of end-to-end products and services to the betting and broadcast industries, has a long and proud reputation for accuracy and professionalism and it looks forward to working closely with the LFP to preserve the integrity of one of the world’s leading football leagues.

Paul Baker, Director of Strategic Development, SIS, said: “We have a rich heritage in the collection and distribution of official data for distribution to the betting industry and this exclusive, official agreement with the LFP is a further sign of our commitment to work with sport governing bodies.

“This is the first time the LFP has entered into an official relationship with a betting data partner and we are delighted to be working with one of the top leagues in the world. Given its huge profile around the world, we will make available live, fast and relevant data from every corner of Spain for existing and new customers in the betting industry.”

Official SIS data gatherers will be at every stadium in Spain using proprietary technology to collect and deliver a range of live and in-running data, and deliver it to bookmakers worldwide. This will include team line-ups, scores, cards, shots, corners and a range of other data geared to betting companies’ requirements.

Baker added: “It is clear there is a phenomenal interest globally in Spanish football and, working closely with the LFP, we will meet a growing demand among the betting industry for high quality data from Spain.”

Javier Tebas, President of LFP, said: “We are really proud to partner with SIS, the leading provider of official data for betting companies. We shall together succeed to give our fans access to official data of all our matches more effectively and professionally.