SBC News GiG and GP Gaming co-launch European sports betting conquest

GiG and GP Gaming co-launch European sports betting conquest

Gaming Innovation Group (GiG) has strengthened its multi-jurisdictional EU ambitions by signing a new partnership with new market player GP Gaming.

The new deal will see GiG’s full turnkey solution, including its SportX sportsbook and igaming platform CoreX, being strategically deployed across key European markets – one of which being France’s highly regulated sports betting landscape, after being subjected to lengthy regulatory approvals. 

SportX offers customers a sports betting platform with a high number of options to choose from, accompanied by competitive odds and real-time adjustable margins to make it appealing for as wide an audience as possible. 

The solution has been integrated with various sports betting technology and data companies such as Betmakers and Sportscast to maximise its potential for partner growth.

Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook, said: “The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands, is further evidence of the reliance preeminent industry partners have in SportX’s promise to drive long-term revenue growth. 

“The strength of our sportsbook and platform technology is anchored to the wealth of experience we have in multi-jurisdictional markets across the globe, and I’m again proud that our commitment to delivering innovative and product rich solutions continues to attract ambitious new partnerships.”

GP Gaming, on the other hand, is a new venture that is looking to rapidly increase its footprint across Europe’s most appealing jurisdictions, with this ambition now being boosted by GiG’s technology. 

Samuel Ruff, Chief Operating Officer at GP Gaming, added: ”We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide.”

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