SBC News Voice of the Sports Betting Industry
Betano, the flagship brand of Kaizen Gaming, has made its UK debut powered by BVGroup.
As announced in April, Kaizen Gaming appointed BVGroup to serve as the principal tech and core services partner for Betano’s forthcoming UK brand, which today launched under the Betano.co.uk domain.
BVGroup was elected as primary partner, due to its proven qualities operating BetVictor in the UK market and further successful partner launches of talkSPORT BET (UK) and BildBET in Germany.
Betano comes to market with a customised platform, offering the core sportsbook features of “Enhanced Accas, Bet Boosters, Bet Builder products, and BVGroup’s recently released Lucky Dip.”
Core services will see Betano’s UK brand safeguarded by an extensive suite of safer gambling tools, including Sentinel, an in-house player protection system that provides automated messaging and risk assessment.
Powering Betano for UK audiences marks a corporate milestone for BVGroup, who rebranded last year to reflect its expanded business scope beyond operating the BetVictor brand.
Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This launch continues BVGroup’s track record of successful introductions in the market.
“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”
Operating as Kaizen Gaming’s pan-European online gambling property, Betano has established podium positions in the markets of Portugal, Romania, and the Czech Republic.
A cutthroat UK market is Betano’s next challenge, in which it will serve as the principal shirt sponsor of Aston Villa FC, having brokered a record-breaking deal with the Premier League club.
Significantly, Kaizen Gaming underscores that Betano will have the highest brand coverage of any sportsbook this summer, taking on the role of Official Sponsor of both the CONMEBOL Copa America 2024 and UEFA Euro 2024 tournaments.
Both UEFA and CONMEBOL sponsorships are recognised as ground-breaking partnerships, as Kaizen Gaming partners with football’s governing bodies for Europe and South America.
Preparing Kaizen Gaming for a busy summer, Julio Iglesias Hernando, CCO commented: “Finding the right partner has been a top priority for us, and this is exactly what we did with the well-established and reputable BVGroup.
“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology.
As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup, and we are equally enthusiastic about what the future will bring.”
