Tag Archives: UEFA

Bet365 hosted its final Big Ticket Giveaway Game at the UEFA Champions League over the weekend, having now given away a total 2,600 tickets to fans from online and in-person activations. The bookmaker has been an official global partner of Europe’s top tier competition for exactly one year, and represented the Champions league’s first ever betting partnership in a deal …

This afternoon, Genius Sports announced the expansion of its BetVision platform to include live soccer streams and markets. Chief Product Officer Matt Fleckenstein endorsed BetVision’s seamless experience as a the next evolution for in-play betting, transforming how audiences engage with live sports content.  For years, the sports betting industry has talked about the potential of streaming and bet slip integration. …

Fortuna has been named the official betting partner of the 2025 UEFA European Under-21 Championship. Taking place across eight host cities in Slovakia from 11 to 28 June, the competition will gain brand exposure for Fortuna – an operator in the country, as well as in Croatia, Czechia, Poland and Romania. Part of Fortuna Entertainment Group (FEG), the brand is …

The global betting sector had a lot to contend with during the peak of summer 2024 with a plethora of major sporting events taking place whilst partnerships, M&As and regulatory developments continued. July started off strong with Kambi announcing its new CEO, Werner Becher, succeeding incumbent Kristian Nylén, who ended his 14-year tenure as Chief Executive. Meanwhile, during a time …

A few concerns surrounding the Labour government’s Football Governance Bill have been raised after it was read in the House of Lords for the second time. Re-introduced by the new leaders in October, the Bill has its origins under the previous Conservative government. Labour opted to launch its own version of the legislation, which it believes it has strengthened, after …

Kaizen Gaming Deputy CEO, Aris Dimarakis, has welcomed Betano’s latest venture with UEFA football as a “testament” to the brand’s strive for success. Already managing to become the first betting partner of UEFA EURO 2024, Betano will now also sponsor the UEFA Europa League and the UEFA Conference League for three years, starting from 2024/25 up until the 2026/27 season.  …

Bet365 has become the first official sports betting partner of the UEFA Champions League (UCL) in a three-year deal. Covering the men’s competition, the move will see the UK operator gain significant brand exposure on in-game perimeter LED boards, media backdrops, as well as UEFA Champions League digital channels. Alex Sefton, bet365 Global Chief Marketing Officer, commented: “As the first …

No suspicious betting activity or other match-fixing concerns were found during the 2024 EUROs, UEFA has announced. To deliver this outcome, the governing body developed a bespoke anti-match-fixing action plan, combining education and prevention sessions with monitoring and intelligence. The plan drew upon lessons learnt from previous tournaments and cooperation with other organisations, and all 24 teams attended anti-match-fixing awareness …

Sportradar has extended its partnership with UEFA for​ the provision of exclusive betting data rights, now expanded to include the non-exclusive rights for non-betting media.  As part of the new deal, Sportradar will receive additional access to certain advanced tracking capabilities, improving its  AI-powered products and services. The agreement covers all UEFA club and national team competitions, including the Champions …

bwin has made the decision to not extend its partnership with UEFA, according to reports. SportBusiness has stated that the operator opted against renewing the three-year partnership with the football governing body, which covered the UEFA Europa League and UEFA Conference League and officially expired at the end of the 2023/24 season. The initial collaboration, signed in September 2021, was a …