SBC News Voice of the Sports Betting Industry
Paddy Power has enhanced its partnership with Checkd Dev through the launch of new betting solution Mix ‘N Match.
As the supplier’s first bespoke product for the Flutter Entertainment brand in the UK, the launch enables users to build combination bets quickly by offering pre-configured betting opportunities.
The pair asserted that these can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets more easily.
Rob Elliffe, Head of Product at Paddy Power, stated that Checkd Dev was ‘great to work with throughout’ and despite being a complex product, delivery was on time.
“Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions,” Elliffe continued.
The development follows Checkd Dev’s Smart Acca iFrame product, which is licensed for use to operators such as William Hill and Sky Bet.
The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.
Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities ‘on the go’.
The product utilises official Opta data, with historical form interrogated to provide quick-fire data visualisation insights that aid bet selection, in the aim of driving improved conversion to bet placement for the operator.
“We are thrilled to have worked with Paddy Power on this innovative product,” added Adam Patton, Checkd Dev Managing Director.
“The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”
In recent weeks, Checkd Dev also extended its data licensing partnership with Stats Perform.
The company now works with its long-term partner and Opta data owner to enable licensed operators to embed Checkd Dev’s Opta data-powered Smart Acca interactive betting tool into market pages.
