EveryMatrix strengthens live sports offering through Luckbox deal
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EveryMatrix strengthens live sports offering through Luckbox deal

Luckbox has upgraded its live sports inventory by expanding its existing partnership terms with EveryMatrix

The extended agreement will allow Luckbox to expand its live sports coverage to 105 traditional sports, with the esports betting platform securing access to 85,000 pre-match events, 70,000 live events, and 450 types of bets as well as bet builder and cash out functions. 

The partnership builds upon an initial deal first signed in 2019 which saw Luckbox launch esports betting with EveryMatrix’s sportsbook platform, OddsMatrix.

Ebbe Groes, Group CEO of EveryMatrix, commented: “The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox. 

“Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”

Luckbox lauded the partnership as a major step in the company’s global growth strategy, having recently listed on the Toronto TSX Venture Exchange in 2020.

“The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week,” said  Quentin Martin, Real Luck Group Ltd – the parent company of Luckbox.

“Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV.”

In order to maintain the company’s growth momentum, Martin recently called upon Luckbox to undertake a recruitment drive in a bid to hire new marketing and engineering talent.

Martin continued: “Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting. 

“On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”

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