SBC News EveryMatrix broadens LatAm impact with Mincetur accreditation

EveryMatrix broadens LatAm impact with Mincetur accreditation

EveryMatrix has received regulatory accreditation from Peru’s Ministry of Foreign Trade & Tourism (Mincetur).

This falls in line with the igaming technology provider’s goal to deliver compliant solutions within regulated and emerging markets. EveryMatrix is one of the first to be accredited in the country, enabling its customers to gain early market share.

Bobby Longhurst, Group Chief Commercial Officer at EveryMatrix, shared his delight to be among the first technology providers to be given accreditation so the company can instantly power its customers to gain ‘valuable, early market share’.

“This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. 

“We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.”

Regulatory approval will also further expand its reach across the rapidly growing Latin American market with several new customers due to launch in Peru in the coming months.

The Malta-headquartered company is currently live in several LatAm markets and is significantly accelerating its regulated growth across the region with a dedicated office opening later this year.

Longhurst added: “We’ve proven we can deliver large-scale tier-1 technology projects in Europe and are excited at the prospect of replicating this success in Latin America.

“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.”

LatAm customers have access to its entire range of modular revenue-generating technology products. This includes online casino and sportsbook platforms, player account management (PAM) and sports and esports odds/data feeds.

EveryMatrix clients can also select from affiliate management and optimisation software and services, gamification, bonus and loyalty features, localised content and aggregation and bespoke safer gambling tools.

Mincetur has projected that approximately Sol3.8 billion (€1bn) in bets was placed in 2022 with online gaming and sports betting estimated to produce Sol162m (€40.6m) a year for the state.

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