Sportsbook

Betsson has been named the main partner of the BNP Paribas Nordic Open, taking place 12-20 October in Kungl.  In sponsoring the Nordics’ largest tennis tournament, the operator promises to provide on-site activities, competitions in social media, as well as a ‘comprehensive range’ of odds. Robin Olenius, PR Manager at Betsson, commented: “We are extremely proud to sponsor and support …

B2B sportsbook solution provider BETBY has conducted an analysis of the betting trends spanning during the Champions League 2023/24 season. Extensively focusing on the tournament’s final between Real Madrid and Borussia Dortmund, the report “offers valuable insights into the intricate relationship between player behaviour and betting activities” within the championship. Several key metrics were taken into consideration to compile the …

Codere Online has appointed three new members to its Board of Directors. Codere, which operates mainly in Spain and Latin America, as well as other EU markets, has brought in Gabriel Saenz de Buruaga, Taavi Davies and Claude Noesen for an initial term of one year. They are replacing Patrick Ramsey, Michal Elimelech and Laurent Teitgen. Codere Group CEO, Gonzaga …

BetMGM UK has been named the official European betting partner of Wolverhampton Wanderers FC for the next two seasons. Owned by LeoVegas Group, the operator’s branding will be seen at Molineux Stadium on the double row pitch-side LED advertising system, static branding site and media interview backdrops, as well as around Compton Park. This agreement expands upon the current deal …

With talks still ongoing as the likes of Amazon, DAZN and BeIN Sports consider buying domestic media rights for Ligue 1, the French Professional Football League (LFP) is now considering launching a dedicated streaming platform.  The creation of a direct-to-consumer (DTC) streaming service is being held as a contingency plan by the LFP with a broadcast deal yet to be …

NetBet has become an official sportsbook partner of Power Slap – an American slap fighting promotion. The marketing partnership, covering 2024, will see the operator look to leverage and boost the popularity of Power Slap sports betting across the UK, Ireland, France, Romania, Brazil & Mexico. NetBet CEO, Marcel Prioteasa, stated: “We are thrilled to announce our partnership with Power …

Atlaslive has partnered with Kiron as the pair looks to enhance virtual sports betting options. Offering multiple solutions for operators, B2B software provider Atlaslive has highlighted that the company is always committed to new enhancements and opportunities for its business.  Lidiia Vakulenko, COO of Atlaslive, commented: “We are delighted to partner with Kiron and integrate their robust solutions. You can …

Genius Sports has announced changes to its Board of Directors which became effective this month. Kenneth J. Kay, former Chief Financial Officer (CFO) at MGM Holdings, has now become the new Chair, and will now lead the Board’s oversight of Genius Sports’ operations and strategy. Since March 2023, Kay has served as an Independent Director of the Board. Mark Locke, …

MGM Resorts has reached definitive terms to acquire the technology platform of Tipico US, a deal managed by LeoVegas AB. As announced this morning, Tipico US technology platform will be merged with LeoVegas, advancing MGM’s plans to operate a “purpose-built proprietary sportsbook across all international markets and brands.” The acquisition marks LeoVegas’ second strategic investment to develop MGM’s new online …

Sports, gaming and media company Betr has signed a partnership with Betting Ladies to empower women engaging in sports betting. The deal will aim to foster inclusivity within the sports betting landscape by tapping into Betting Ladies’ audience and leveraging Betr’s existing communication channels.  Mike Denevi, Head of Betr Media, commented: “We are thrilled to partner with Betting Ladies to …