Sport

News about sports business

Tipico boosts US presence via Columbus Crew link-up

SBC News Tipico boosts US presence via Columbus Crew link-up

Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …

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Betsson strengthens LatAm visibility via Colo-Colo deal

SBC News Betsson strengthens LatAm visibility via Colo-Colo deal

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

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PDC ends bookies sponsorship affair of World Darts Championship

SBC News PDC ends bookies sponsorship affair of World Darts Championship

The Professional Darts Corporation (PDC) has ended the 20-year run of bookmakers title sponsoring its flagship World Darts Championship.  On Monday, Matchroom Sports – the event organiser of the PDC – confirmed that online car buying platform Cazoo would replace William Hill as title sponsor of the World Darts Championship in 2023. The sponsorship forms part of a comprehensive multi-year …

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DAZN nears discounted buyout of BT Sport

SBC News DAZN nears discounted buyout of BT Sport

DAZN is nearing its objective to acquire BT Sport, with the aim to become a major sports broadcaster within the UK, showcasing Premier League and UEFA Champions League matches.  Citing sources ‘familiar with the matter’, Reuters reports that DAZN is finalising a deal in the region of $800 million (£580m) to acquire BT Sport, the network that has challenged Sky …

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German football fan alliance calls for sports betting sponsorship ban

SBC News German football fan alliance calls for sports betting sponsorship ban

German supporters ‘fan alliance’ Unsere Kurve (‘Our Curve’) has issued a set of demands for both the country’s clubs and the Bundesrat relating to sports betting sponsorship and TV advertising.  Issuing a statement on Tuesday, the organisation identified an ‘increased media presence’ of sports wagering in Germany, particularly following the passage of the Fourth Interstate Treaty on Gambling (GlüNeuRStv). Outlining …

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888sport makes debut in Bundesliga with RB Leipzig deal

SBC News 888sport makes debut in Bundesliga with RB Leipzig deal

888sport has been announced as an official partner of Bundesliga side RB Leipzig which began at the home match against FSV Mainz 05 on Saturday. With the collaboration lasting until at least 2023, the top-flight team promises to give betting brand presence on TV-relevant advertising whilst also on the club’s digital channels.  Kieran Spellman, Vice President Head of 888sport, commented: …

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ITIA bans Nicolás Arreche from tennis following match fixing attempts

SBC News ITIA bans Nicolás Arreche from tennis following match fixing attempts

Nicolás Arreche has been banned from tennis for the next four years after being found guilty of breaches of the Tennis Anti-Corruption Program (TACP) rules.  The International Tennis Integrity Agency (ITIA) banned Arreche in regards to his attempts to contrive the outcome of tennis matches and failing to report corrupt approaches. The breaches of the rules that Arreche has been …

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Betway nets first partnership in France with Toulouse FC

SBC News Betway nets first partnership in France with Toulouse FC

Online betting and gaming platform Betway has announced a multi-year sponsorship of Ligue 2 side, Toulouse FC. In collaboration with the French team, Super Group-owned Betway gains brand exposure around the Stadium de Toulouse on the LED boards and panels. Anthony Werkman, CEO of Betway, commented: “Having built one of the most exciting and enviable global sport sponsorship portfolios of …

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Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

SBC News Meruelo’s Arizona Coyotes launches same-ownership SaharaBets

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his own wagering enterprise. Having subsequently …

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