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This week’s OTB reports on Juventus’ decade long stadium deal, FIFA’s salary protection fund, Everton’s TikTok announcement and Valencia trailing an in-stadia food delivery service.
FIFA to launch new player wage protection platform
FIFA has announced plans to launch The FIFA Fund for Football Players (FIFA FFP), a new platform designed for players who suffer from unpaid wages, providing an initial £12.3 million fund to be split until 2022.
In association with FIFPRO, FIFA’s FFP will provide financial support to players who have not been paid by clubs, under the circumstance that the team has become financially unstable and is unable to pay wages.
FIFA president Gianni Infantino commented: “This agreement and our commitment to helping players in a difficult situation show how we interpret our role as world football’s governing body. We are also here to reach out to those in need, especially within the football community, and that starts with the players, who are the key figures in our game.”
In addition, another £3.8 million will be used for players previously affected between June 2015 to June 2020.
FIFPRO President Philippe Piat concluded: “More than 50 clubs in 20 countries have shut in the last five years, plunging hundreds of footballers into uncertainty and hardship. This fund will provide valuable support to those players and families most in need. Many of these clubs have shut to avoid paying outstanding wages, immediately re-forming as so-called new clubs.”
The new system is set to come into operation on 1st July this year.
Juventus scores big with Allianz
Juventus has announced an extended partnership with Allianz in a decade long deal worth just over £85 million.
According to a statement, the insurance giant’s logo will now feature on the club’s training and warm-up shirts. In addition, the Serie A sides ground will remain the Allianz Stadium throughout the duration of the new agreement, the current deal was set to expire in three years.
Allianz chief executive Giacomo Campora commented: “As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level.
“Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the first team, as well as making an important commitment with the club’s women’s sector.”
The new agreement will also cover the sponsorship rights for Juve’s women’s team, who are the reigning Serie A Women’s champions.
Giorgio Ricci, Juventus’ chief revenue officer added: “We are very happy to have expanded our partnership with Allianz, one of the most active global brands in the professional sports industry.”
Everton announces TikTok collaboration
Following in the footsteps of Man City and Bayern Munich, Everton FC has launched an official channel on the short-form mobile video app TikTok.
In a statement released by the club, the channel will provide fans with short videos and ‘exclusive footage’ of the first-team, under 23’s and women’s players.
The clips will include skills, goals, celebrations and participation in current trends as the club looks to connect to the Millennial and Gen Z market.
Everton continues to extend its brand on various social media platforms garnering nearly seven million followers on Twitter, Facebook, Instagram and YouTube.
TikTok is one of the world fastest growing social media platforms, available in more than 150 countries and in 75 languages.
Along with the statement Everton also released a promotional video feature midfielder Tom Davies, providing the club’s supporters with a taster of the content expected on the platform.
Valencia creates matchday food delivery app for fans
La Liga side Valencia CF (VCF) has announced a new food delivery platform, Valencia CF – Seat Delivery, allowing fans to order food and drinks in the stadium during match days directly to their seat.
In the application’s description Valencia stated: “All spectators can now enjoy the new and innovative service of food, drinks and merchandise delivery directly from their seats without missing a single second.
“VCF reinforces their position as one of the most technologically innovative sports clubs in the world, providing unique experiences to the fans.”
Valencia’s application is Europe’s first stadium specific food delivery service system as more clubs attempt to create an enjoyable matchday experience.
Last month it was announced that Arsenal’s Emirates stadium was going cashless in order to eliminate traditional cash transactions.
Valencia CF – Seat Delivery will be seperate from Valencia’s official fan application and Centenari – Valencia CF, the side’s historical virtual experience platform.
The food delivery service app is available on all Android and Apple IOS systems.
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