Sport

News about sports business

RMG CEO urges horse racing stakeholders to engage with Gambling Act review

SBC News RMG CEO urges horse racing stakeholders to engage with Gambling Act review

Martin Stevenson, CEO of the Racecourse Media Group (RMG), has called on horse racing stakeholders to maintain lobbying efforts over the 2005 Gambling Act review, as reported by the Racing Post.  In particular, Stevenson has noted that the potential consequences of the overhaul of the UK’s gambling legislation could extend beyond the betting industry to impact horse racing – the …

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Genius Sports manages ITF and KSI official data in joint deal

SBC News Genius Sports manages ITF and KSI official data in joint deal

Genius Sports has formed a deal with the Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) as an official data, technology, and commercial partner. In a bid to accelerate the growth of the sport, the joint deal allocates the firm the exclusive rights to manage the ÍTF´s and the KSI’s official data and live video betting streams, as …

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Entain Foundation initiates first time aid for grassroots sports in Italy

SBC News Entain Foundation initiates first time aid for grassroots sports in Italy

Entain Foundation has extended its support for grassroots sports to Italy through its partnership with non-profit organisation, Sport Senza Frontiere Onlus. For the first time, the collaboration will now aim to deliver a social inclusion programme through free access to sport for young people across Italy – where Entain operates through the Eurobet, bwin and Gioco Digitale brands. Andrea Faelli, …

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Betano forms first football club sponsorship in Bulgaria

SBC News Betano forms first football club sponsorship in Bulgaria

Betano, Kaizen Gaming’s online gaming operator, has become the official partner of Bulgarian professional football club, Lokomotiv Sofia, for the next three years.  From the first official match of 2022 against CSKA on Sunday, Betano’s logo will appear on the Railwaymen’s jersey, whilst securing the firm’s first club sponsorship in Bulgaria – officially marking Kaizen Gaming’s recent launch of operations …

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DraftKings generates UK expansion via Norwich City partnership

SBC News DraftKings generates UK expansion via Norwich City partnership

DraftKings has been named as the official fantasy sports partner of the Norwich City Football Club for the rest of the 2021/22 Premier League season. The new collaboration sees the creation of regular content, as well as brand recognition of the US-based sports betting company throughout the Norwich City stadium, club website, and social media. Jeffrey Haas, Senior Vice president …

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Betway enters motorsport market with Stock Car Pro Series Brazil

SBC News Betway enters motorsport market with Stock Car Pro Series Brazil

Betway has been named an exclusive partner of the Stock Car Pro Series Brazil – the country’s touring car auto racing series – marking its first motorsports sponsorship. The collaboration looks to give the gambling firm branding and television exposure through the year, whilst producing content that will be shared across the partners’ social media channels on each race day. …

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Stake.com strenghtens Octagon standing in taking UFC deal to Brazil

SBC News Stake.com strenghtens Octagon standing in taking UFC deal to Brazil

Stake.com has expanded its role as an official betting partner of the Ultimate Fighting Championship (UFC) to now include Brazil. The collaboration was first announced in 2021, which witnessed Stake.com solidify its standing in the Octagon by becoming UFC’s partner in both Latin America and Asia. “We’re more than pleased to renew our partnership with UFC for 2022, after a …

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RMG begins search for new chairman to replace Roger Lewis 

SBC News RMG begins search for new chairman to replace Roger Lewis 

Racecourse Media Group (RMG) has initiated an executive search to replace Chairman Roger Lewis, who will resign from duties leading its board at the end of the year.  A former BBC and ITV executive, Lewis has served on the RMG board since 2012 and was appointed chairman in 2019, leading the media rights organisation through the unprecedented challenges of the …

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Betway builds on esports presence via BLAST Premier extension

SBC News Betway builds on esports presence via BLAST Premier extension

Betway has renewed its partnership with CSGO esports series BLAST Premier until the end of the 2023 season to continue to collaborate on a range of activations. The extension of the deal means that Betway’s branding will appear across all seven BLAST Premier events taking place in 2022, whilst the gambling firm will also own the ‘Power Picks Prediction’ segment …

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Sportsbet.io ‘brings alive sporting legends’ with 2mee messaging

SBC News Sportsbet.io ‘brings alive sporting legends’ with 2mee messaging

Crypto sports betting brand Sportsbet.io has introduced direct human messaging to its platform in a partnership with 2mee, aiming to ‘bring sports personalities to life’. The firm has revealed some of the incorporated names as Aussie cricketer, Brett Lee and Brazilian World Cup winner, Denilson de Oliveira.  Joe McCallum, Head of Sportsbook at Sportsbet.io, commented: “Thanks to 2mee, we can …

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