Sport

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …

Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria.  The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey.  Supported by Sportardar, the NHL’s official …

The British Horseracing Authority (BHA) has urged all stakeholders to participate in its online questionnaire to help map the environmental activity of UK racing. The questionnaire forms part of UK racing’s CSR commitment, in which the governing bodies of the BHA, The Horsemen’s Group, Racing Foundation and Racecourse Association (RCA) have pledged to progress the sport’s environmental sustainability. Last year, …

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

Sportradar has hired Andrew Bimson as Chief Operating Officer in North America in a bid to expand its betting & gaming, sports entertainment and ad:s (marketing services) operations. The NYSE-listed, Swiss-based sports technology company has stated that Bimson will be reporting to Arne Rees, Sportradar North America’s CEO, and has a wealth of experience in the industry. Rees commented: “Andrew …

Colbet is preparing to launch its live casino offering in the Colombian gaming market, but anticipates that sports betting will remain the dominant vertical across its wider operations.  Speaking to local news outlet La Republica, Santiago Melo, the General Director of the operator, anticipated that the sports betting vertical will continue to contribute around 80 per cent of total group-wide …

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …

Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …

Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …