Everton cuts ties with SportPesa

Premier League football club Everton FC has issued a statement confirming that it has mutually ended its shirt sponsorship with Kenyan online betting group SportPesa.

On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees.

In its statement, Everton management detailed that both parties had agreed to end the sponsorship following a review of partnership terms.

An Everton statement read: “This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us.

“The club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.”

A turbulent 2019 saw SportPesa become the highest-profile bookmaker to be expelled from the Kenyan market, following a multi KSH billion dispute with the Uhuru Kenyatta government in relation to unpaid player taxes.

Further SportPesa developments saw The Football Association of Ireland (FAI) abruptly end its two-year sponsorship with the Kenyan bookmaker, in which FAI management cited that the association had reassessed its partnership portfolio.

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