Sports betting service IMG ARENA has announced a long-term, worldwide live betting streaming and betting data rights partnership with the European Volleyball Confederation (CEV).
The deal, which covers volleyball, beach volleyball and snow volleyball, allows sports betting operators to access the content across all CEV organised events such as EuroVolley and the Volleyball Champions League.
Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, stated: “We are privileged and excited to announce our partnership with CEV. Volleyball is a globally-popular sport, with the CEV administering some of the most exciting competitions it has to offer.
“Operator feedback tells us volleyball is a property that has much untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement with its community of passionate fans.”
The deal, which was brokered by international rights agency AMI on behalf of CEV, will see the agency retain all betting category sponsorship rights for all the federation’s events.
Aleksandar Boričić, CEV President, added: “Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for CEV. IMG ARENA has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions.
“We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”
The deal sees IMG’s sporting catalogue continue to grow after a successful 2019. In December, 2019 the betting services acquired a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market.
IMG ARENA’s other clients include the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.