Resurrected DACH region online bookmaker mybet has secured its first major sports sponsorship after becoming a ‘digital partner’ of Deutsche Eishockey Liga (DEL) – Germany’s top tier of professional ice hockey.
The sponsorship has been revealed as the Deutsche Eishockey reaches its play-off knockout phase, in which mybet will have prominent coverage across the league’s digital platforms and social media profiles.
Deutsche Eishockey is recognised amongst Europe’s top ice hockey leagues, with its 14 teams drawing average crowds of 7,000-10,000 spectators per game.
Upon completion of the 2019/2020 DEL play-offs and championship, mybet will be given first right to renew or upgrade its partnership.
Gernot Tripcke, the league’s managing director, said: “DEL fans will have the opportunity to place bets on their favourite teams. At the same time, we are running various campaigns to expand the play-offs appeal to wider sports fans.”
A former Frankfurt-listed enterprise, in 2018 an embattled mybet holdings SE was forced into administration following a spoilt buyout which saw the company become insolvent.
Reaching a last-minute settlement, the mybet brand was rescued by Malta-based investor Rhinoceros Group, who relaunched mybet in 2019, powered by the EveryMatrix platform and Kambi sportsbook solution.