Sport

SBK has announced the launch of the SBK Betting Zone, a new content hub combining writers, brand ambassadors, podcasts and previews.  The Smarkets-powered sportsbook has moved to bolster the range of content available to its customers via the new product, which will focus on highlighting the app’s odds to provide “insights, betting ups, and previews”. This will feature contributions from …

Online sports betting platform Betcris has formed partnerships with Brazilian football clubs Ceará and Fortaleza. Both collaborations aim to boost the company’s presence within the Brazilian market, where it currently has deals with brand ambassadors Ronaldinho Gaúcho, ex-professional footballer, and tennis player Natalia Gutlier. Angelo Alberoni, Country Manager of Betcris in Brazil, commented: “Betcris is a leader in Latin America …

British Horseracing Authority (BHA) Chair Annamarie Phelps is due to step down from her role at the sporting body at the close of her term in May. The former Olympic rower will be replaced by Independent Non-Executive Director Joe Saumarez Smith, who will hold the responsibility until the end of his term on the BHA board in September 2023.  Smith …

Betcris has confirmed two partnerships in Poland with handball team Lomza VIVE Kielce and volleyball team Asseco Resovia Rzeszow.  In a recent press conference, representatives of Betcris Poland and the clubs signed the contract and symbolically handed a team T-shirt, with Betcris logo on the sleeve, to Board Member Jacek Jakubowski.  Jakubowski commented: “We are very proud to officially announce …

MansionBet has confirmed the end of its collaboration with Bristol City FC, and is set to step down as the EFL Championship club’s principal partner at the end of this month. As the betting brand is removed from the team’s shirts at the end of the season, the announcement follows Mansion Group’s decision to close its sportsbook from 31 March …

BoscaSports and britbet have extended their partnership by a further three years, with the former continuing to supply the UK pool betting provider with digital displays.  The contract renewal will see BoscaSports’ displays provided to britbet for its Tote betting racecourse operations, with the screens featuring live pricing, racecard data, premium form content, tips and live streaming.  So far, BosacaSports …

Guilherme Bucchi,Rivalo has expanded the scope of its Latin American marketing, securing the ‘master sponsorship’ of Brazil’s BFA League American football tournament.  This will enable the Curaçao-based sports betting operator to benefit from enhanced visibility in Brazil, which is one of the largest markets for the National Football League (NFL) outside the US.  This will be spread across static, physical …

The Horseracing Betting Levy Board (HBLB) has issued a ‘going concern’ notice on the funding scheme’s ability to continue after it published a troubling set of financial results today.  This morning, HBLB declared its annual report and accounts for 2020/2021 to DCMS, revealing that betting levy receipts taken for the year ending March 2021 had fallen to £82 million (2019/2020: …

Epic Risk Management has partnered with the Rugby Players Association (RPA), Rugby Football Union (RFU) and Premiership Rugby to produce an educational gambling awareness programme. Epic has stated that it will use ‘first-hand experience’ to educate players on the risks of problem gambling and gaming, while illustrating when and how to get help. The programme will also include crucial anti-corruption …

8Xbet has signed former Manchester United and England player Teddy Sheringham as its latest brand ambassador in a two-year deal. The striker will play a role in the company’s Asian market expansion plans, and the deal sees Sheringham appear in branding across 8Xbet’s web and social channels. 8Xbet Founder, Ryan Li, commented on the collaboration: “8Xbet is extremely proud to …