SBC News Voice of the Sports Betting Industry
CampoBet has been named the exclusive sponsor of the Champions Hockey League (CHL) in Sweden after securing a three year deal with one of ice hockey’s most watched tournaments.
As a result of the deal, CampoBet’s logo will appear on rink boards and media backdrops in Sweden during the television broadcasts during the 2020-21 season.
Moreover, the betting operators branding will also feature on under-ice advertising for the CHL round of 16 if any Swedish team progresses to that point. As of right now, CampoBet branding will be highlighted on at least eight broadcasted matches in the cities of Karlstad.
Boris Chaikin, CEO of CampoBet’s platform, stated: “CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so.
“We are delighted to be involved with one of hockey’s best-known competitions and look forward to tuning in to its eagerly awaited fixtures.”
The team’s competing in the CHL this season include Lulea HF ( the 2014/2015 winners), Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm, as well as the current champions Frölunda Indians.
Throughout the European tournament the sportsbook will provide a range of fan engagement opportunities, including giveaways, offering VIP tickets to attend games and providing behind-the-scenes passes.
Michael Witta, Infront Vice President Marketing Sales, added: “Sweden continues to be one of the most decorated nations in the CHL and its clubs have seen huge success in the competition. We are happy when brands like CampoBet can leverage that success and take full advantage of both the domestic and pan-European reach the CHL enjoys. We are excited to welcome them to the sponsorship roster.”
