Ladbrokes has launched a ‘first-of-its-kind’ accumulator bet, available to its football punters, which will allow them to build their own 5-A-Side team for any Premier League match day.
Delivering a new innovation to its accumulator offers, Ladbrokes will enable its players to choose from one of six team formations and pick five from nine types of player to build a 5-A-Side team.
Participating players will then select a different match statistic to bet on each player’s performance, creating their accumulator price and matchday acca offer.
Ladbrokes has launched its 5-A-Side offer following extensive research and beta tests undertaken with existing data suppliers Banach and Opta, which analysed multiple customer engagements as well as player statistics and acca pricings.
5-A-Side acca selections will be complemented by Ladbrokes providing player statistics by Opta, which will reference player data on key attributes such as number of tackles, passes and shots per game.
The launch of Ladbrokes’ 5-A-Side accas will be supported by a nationwide multi-media marketing campaign promoting the bet-types tagline of “an epic new way to bet” message.
In addition, the campaign is being brought to life through Ladbrokes’ social media channels, which includes innovative new Star Player and Match Stat Packs, assisting punters on who to pick in their 5-A-Side teams on any given match day.
Stew Townsend, Ladbrokes’ Head of Brand Marketing, said: “Our research shows that fans love following their favourite players throughout the match and this bet was developed with that in mind.
“We wanted to create a product that centred upon player ability and Ladbrokes’ 5-A-Side combines elements of Fantasy Football and Football Manager. It means that just like those, fans will get rewarded for their knowledge and insight. It’s unbelievably fun to play and gives fans full control over what they bet on and tests their player-picking ability to the maximum.”
Ladbrokes confirmed that its 5-A-Side offering will be made available for UEFA Champions League, German Bundesliga, Italian Serie A, Spanish La Liga and French Ligue 1 match days.