Sport

Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …

Parimatch Tech will limit its marketing arrangements with Chelsea FC as part of its sponsroship arrangement with the club, as the team’s owner Roman Abramovic is sanctioned by the UK government. The Russian billionaire and owner and former Director of the Premier League club was placed on a list of sanctioned business-people by British authorities due to his ties to Vladimir Putin’s …

In combating sports betting-related fraud in Colombia, the International Betting Integrity Association (IBIA) has signed a Memorandum of Understanding with the country’s Federation of Entrepreneurs of Games of Luck and Chance (FECOLJUEGOS). The organisation has also stated that it will establish projects and initiatives in looking to protect the integrity of sports and sports betting companies.  “We are happy to …

Betsson has signed ex-professional footballer Pontus Wernbloom as its latest brand ambassador in the group’s continued investment into Swedish sports. At the online gambling company, Wernbloom will be part of the company’s activation around football and several other sport-related initiatives and productions. The former Swedish national team midfielder ended his playing career at IFK Gothenburg in 2021, also played in …

STS has entered into an agreement with ATR Markets (At The Races) to incorporate horse racing into its wider UK offering, as it looks to strengthen its foothold in the British market.  The collaboration will see ATR – along with its pricing partner Pythia Sports – provide risk managed odds, data and live streamed video services to STS for horse …

Stake.com has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend.  Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis of each race. “We’re delighted …

Esports data and odds provider, PandaScore, has formed a partnership with sports data supplier Sporting Solutions in a bid to boost both companies’ services.  Sporting Solution will utilise PandaScore’s odds and data services through its connect platform which aims to build ease of integration for the customers of the firms. Flavien Guillocheau, CEO at PandaScore, commented: “Sporting Solutions is a …

Virtual sports supplier GlobalBet has entered into an agreement with Eurobet, an Italian market subsidiary of the international Entain group. The agreement will see GlobalBet provide Eurobet with its flagship Virtual Football PRO product and ADM licensed products across both online and retail verticals – with the latter covering multiple locations throughout Italy. Developed by GlobalBet’s in-house team, the virtual …

Pan-African sports agency Rainbow Sports Global has launched its ‘African Football Data Centre’, an open information platform tracking the commercial developments of Africa’s professional football leagues. The data centre has been co-developed by Football Benchmark, the dedicated football analytics and commercial reporting tool of Big-4 auditor KPMG – with a view to provide stakeholders the most comprehensive and accurate information …

XB Net, a content provider for North American and Australian horse racing, has formed a digital distribution rights deal with Indian technology company, NorthAlley. As the betting firm expands its international footprint, the agreement covers XB Net’s live picture delivery and local pool-wagering services from a network of tracks in the two regions, giving NorthAlley a ‘highly-flexible’ programming schedule. This …