Sport

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

Stats Perform is continuing its official data partnership with the top-flight professional football league in Poland, PKO BP Ekstraklasa. The data and AI technology company will give the league access to its Opta data, which will be collected and managed exclusively by Stats Perform operators.  It includes access to live feeds from every match, enabling their media departments to provide …

Racing and Sports (RAS) has secured a five-year extension to its contract with Entain, as it continues to provide racing content to the firm’s Australian businesses.  The deal will see the FTSE100-listed global betting and gaming group utilise RAS’ throughout racing content across its Ladbrokes, Neds, Betstar and Bookmaker brands Australia.  This will include coverage from ‘major racing jurisdictions’ and …

FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …

LiveScore Group has announced that it will utilise Spotlight Sports content and media services to optimise its flagship LiveScore portal and Virgin Bet sportsbook.   Agreeing on a multi-year partnership, LiveScore will benefit from new data provisions including the integration of Superfeed – the betting market’s most comprehensive data feed covering all international racing fixtures. Superfeed will allow the LiveScore affiliate …

8XBet has formed a partnership with Manchester City FC as the brand becomes the official betting partner of the Premier League club in Asia. The gambling firm will gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the club’s Cityzens platform. However, the new deal has brought some concerns to …

CopyBet has secured a deal in becoming the official betting partner of Queens Park Rangers Football Club (QPR), starting from the 2022/23 season. CopyBet’s collaboration with the EFL Championship team will see the bookmaker’s branding feature on the back of the first team’s playing shirts. Anton Ivanov, Business Development Director, CopyBet UK, stated: “We are delighted to announce our partnership …

Virgin Bet has announced a continuation of its partnership with the Ayr Gold Cup to maintain naming rights of the three-day Virgin Bet Ayr Gold Cup Festival. The Scottish flat race runs from Thursday 15-17 September, whilst the betting operator will also hold title sponsorship of the competition’s main feature race. “Following the success of last year’s partnership with Ayr …

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has allegedly proposed the idea of …

Betsson has signed a partnership with CONMEBOL to become the exclusive sportsbook partner of the upcoming CONMEBOL Copa América Femenina 2022. A total of 25 matches will be held throughout the women’s tournament between 8-30 July 2022, played in the cities of Cali, Armenia, and Bucaramanga. Betsson Group’s CEO, Jesper Svensson, commented: “The rationale behind sponsoring one of the biggest …