Sport

The battle for the sponsorship rights of the Czech Football Liga has intensified as principal sponsor Fortuna Entertainment makes its stand against the interest of main-market rival Tipsport.  Ahead of this weekend’s start of the Czech Liga 2022/2023 season, Dušan Svoboda, Chairman of the Czech Football Association (LFA), disclosed to national media that Fortuna would guarantee a CZK 200m (€8m) …

Bettor engagement with the UEFA Women’s Euros is at an all time high according to Entain, which has detailed record bets placed online, particularly in the UK. The international betting and gaming group has taken over 1.5 million online betting slips on the UEFA Women’s Euro 2022, with bettor engagement apparently strongest in the UK, where England is the host …

Codere has enhanced its partnership with Club Atlético River Plate as it now falls in the ‘main sponsor’ category of the Argentinian football team. The deal sees the multinational company, active in the gaming sectors in Europe and Latin America, secure front of shirt branding on River Plate’s official game and training jerseys. Carlos Sabanza, Head of Sponsorships at Codere, …

Australian sports betting solutions supplier BetMakers has detailed a successful close to its 2022 financial year trading, as group revenue grew 370% year-on-year.  The firm, listed on the ASX stock exchange, achieved revenue of $91.6m for the full year, finishing June with a cash balance of AUS$87.6m and Q4 revenue ‘in excess’ of $100m. Additionally, in the final quarter BetMakers …

Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy.  The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys.  Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …

William Hill has been named official betting partner of the Racing League for the second year in a row, sponsoring the 2022 edition of the tournament.  Launched last July, the Racing League is the first horse racing event in the UK to follow a league format, featuring teams of horses, jockeys and trainers representing seven regions of Great Britain and …

EngageCraft has launched a digital fan engagement campaign using its EngageCraft Touch platform in a partnership with Racecourse Media Group (RMG). The firm will work with RMG to deliver a portfolio of gamification widgets, which can be adapted and optimised via the self-serve EngageCraft Touch platform at race meetings and for multiple racing partners throughout the year. The companies have …

HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis.  Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …

The British Horseracing Authority (BHA) has issued an extreme weather warning, as UK racing stakeholders manage a record heatwave across venues, stables and racetracks.  The warning follows the Met Office issuing a ‘red extreme heat warning’, due to areas of the country reaching a record 39-40C during this week. On Monday, the BHA reported that the racetracks of Beverley, Windsor, …

Premier League clubs will meet next week to hold definitive talks on whether to impose a voluntary ban on gambling shirt sponsorships.  On Monday afternoon, The Times reported that a meeting of EPL shareholders will take place next week – as pressure mounts on the top-tier of English football to end its relationship with betting.   The meeting is expected to …