Sport

The Betting and Gaming Council (BGC) has warned legislators and gambling campaigners on potential risks of banning free bet promotions.  Issuing a statement, the UK’s betting industry trade association and standards body argued that such a move could have negative consequences for both customers and the sport of horse racing.  Citing YouGov research, the BGC asserted that 69% of bettors …

AFC Bournemouth has marked a return to English football’s top flight by detailing a two-year agreement that will see Dafabet serve as its principal sponsor. Under the terms of the collaboration, the online casino and sports betting operator will feature on the front of the men’s playing shirts in what is lauded as “an important part” of the club’s commercial …

Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …

Arena Racing Company (ARC) has introduced two bonus schemes that will operate across the group’s flat racecourses in the coming months, and into 2023. A winner’s bonus is being implemented across all class four, five and six flat races to offer a minimum first prize of £5,500, £5,000 and £4,000 respectively. Applying to all flat races at this class, irrespective …

Television presenter and former professional footballer, Jermaine Jenas, has become the face of Great British Racing’s (GBR) Everyone’s Turf campaign launching this summer. Everyone’s Turf will run as a national advertising-led campaign which aims to show the different facets of the sport, and is receiving support from the Horserace Betting Levy Board (HBLB).  As Jenas swaps the TV studio for …

bet365 has secured its presence at the front of pro-golf, becoming the Official Betting Operator of the PGA Tour.  Securing a 3-year partnership through to 2024, the PGA announced that bet365 would serve as its first betting partner outside of the USA. In its remit, bet365 will serve as the exclusive source for odds on the leaderboard and player pages …

With stakeholders from a wide range of areas in the multi-dynamic environment of sports business, data remains an extremely important asset in various companies’ arsenals.  Jens Melvang, Senior Product Manager at Stats Perform, spoke to SBC of the firm’s newly announced series of advanced football metrics with the introduction of live Opta Vision data feeds. For the 2022-23 football season, …

Betcris has signed an agreement to become the official sponsor of Mexican football team, FC Juárez, for a minimum of four years. The collaboration looks to reinforce the firm’s commitment to the Mexican market, where it is already present as an official bookmaker for the Mexican National Soccer Team and Club Pachuca and is a sponsor of Atlante FC. Betcris …

Sportsbet.io has announced the signing of Nigerian former professional footballer Nwankwo Kanu who becomes the firm’s latest global ambassador. The crypto-led sports gambling company has signed a four-year deal with Kanu, as he will feature across various promotions and activities. Albert Climent, Head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an …

AllSported has signed an agreement with The Racing Partnership, expanding its holdings of international horse racing data rights.  The arrangement will see AllSported carry data for UK and South African horse racing content on its platform, distributed to licensed betting operators.  AllSported aims to improve engagement with customers via front end content, whilst also offering benefits to rights holders by …