Sport

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …

Premier League side Everton FC has secured its highest ever value front-of-shirt deal with Stake.com. Labelled as the biggest main partner agreement in the club’s 144-year history, the deal will see the Stake.com brand featured on front of the men’s and women’s shirts, replacing last season’s sponsor Cazoo.  In addition, the casino and sports betting platform’s branding will be visible …

The upcoming fight between Naoya Inoue and Nonito Donaire is being sponsored by cryptocurrency betting and gaming operator Stake.com. As the official betting partner of the bantamweight title rematch, taking place on June 7 in Tokyo, Japan, Stake.com’s branding will ‘prominently feature’ in the ring and across the stadium inventory.  Dominic Rae, Sponsorships Manager for Stake.com, said: “We’re delighted to …

The Palaszczuk Government has revealed that it is delivering a boost to Queensland’s racing industry with a new sustainable funding model. With a key focus on country racing, Treasurer and Minister for Trade and Investment Cameron Dick said the model recognises ‘significant changes’ that have occurred in the racing industry and the important role country clubs play in regional communities. The …

QuinnCasino has entered a collaboration to become Dundee United‘s principal partner and will appear on the front of the kit for the 2022/23 football season. Benefitting from advertising across a number of ‘key touch points’ at Tannadice, the online gambling company will have branding on the men’s first team home and away shirts. “We are delighted that QuinnCasino is becoming …

The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing and esports are among the topics set to be scrutinised by some of the industry’s leading lights at next week’s Betting on Sports Europe 2022 conference and exhibition.  The event takes place at the home of English rugby, Twickenham Stadium, on 7 – 9 …

Former Jockey Club and Racecourse Media Group (RMG) Chairman Simon Bazalgette has become the Founding Chair of MyRacehorse – a business that seeks to pioneer micro-share ownership in racehorses for the general public.   MyRacehorse launched its micro-share services for UK and Irish racing last month, providing the public with shares available in three horses currently in training: a £450,000 son …